New York
+1 (212) 858-9700
London
+44 (203) 734-1378

EP 46 - Inside Sponsorship - Rebekah Stevens - Nielsen Sports - The Greater Fusion of Sports and Entertainment

Posted by SponServe On October 26, 2017

No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by[...]

Read More

EP 45 - Inside Sponsorship - The Best Bits - Edition One

Posted by SponServe On October 11, 2017

Welcome to the Edition One of Best bits of Inside Sponsorship.

Read More

EP 44 - Inside Sponsorship - Jonathan Harris - SRI International - Sponsorship Employment Market

Posted by SponServe On September 26, 2017

There's no doubt that the sponsorship industry is in a period of huge change.

Read More

EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans

Posted by SponServe On September 13, 2017

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.

Read More

EP 42 - Inside Sponsorship - Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

Posted by SponServe On August 30, 2017

We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves[...]

Read More

EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations

Posted by SponServe On August 16, 2017

Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has[...]

Read More
Page 4 of 11
1 ...
2 3 4 5 6