Just like data and measurement, activations is a topic that comes up in sponsorship discussions a lot. That's why we've been focussing a lot on activations at the moment, almost like a mini-series.
EP 6 - How the BI Team for the Vegas Golden Knights Overcame Challenges to Deliver Big Wins with Kris Knief
In 2017 the Vegas Golden Knights skated their first season. No one expected too much, and yet they made it all the way to the Stanley Cup Final. The team did their work on the ice. But the off-ice[...]
Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive[...]
A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with[...]
NBA coaches know how to put together a winning team, and so does Chris Zeppenfeld.
Chris is the VP of Business Intelligence for the Charlotte Hornets, and according to him there are four key[...]
Every industry and every LOB is experiencing massive transformation at an ever-increasing pace; Sports Business Intelligence workers have the same technological hurdles to leap: rapid innovation,[...]
The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's[...]
Conferences are one of the oldest professional practices, but they haven’t lost their potency for being a ton of fun and very useful! Not just because of the events at the conferences, but also[...]