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EP 46 - Inside Sponsorship - Rebekah Stevens - Nielsen Sports - The Greater Fusion of Sports and Entertainment

Posted by SponServe On October 26, 2017

No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by[...]

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EP 45 - Inside Sponsorship - The Best Bits - Edition One

Posted by SponServe On October 11, 2017

Welcome to the Edition One of Best bits of Inside Sponsorship.

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EP 44 - Inside Sponsorship - Jonathan Harris - SRI International - Sponsorship Employment Market

Posted by SponServe On September 26, 2017

There's no doubt that the sponsorship industry is in a period of huge change.

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EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans

Posted by SponServe On September 13, 2017

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.

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EP 42 - Inside Sponsorship - Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

Posted by SponServe On August 30, 2017

We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves[...]

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EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations

Posted by SponServe On August 16, 2017

Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has[...]

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EP 40 - Inside Sponsorship - Abby Clemence - Infinity Sponsorship - Sponsorship Mistakes

Posted by SponServe On August 01, 2017

Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment;[...]

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EP 39 - Inside Sponsorship - Claude Ringuet - Nielsen Sports - China

Posted by SponServe On July 19, 2017

 In recent years we’ve heard a lot about the potential of emerging markets, across all industries, and it is easy to see that emerging markets will have an impact on the global sponsorship[...]

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EP 38 - Inside Sponsorship - Dan Frystak - CDW

Posted by SponServe On July 06, 2017

You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not[...]

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