New York
+1 (212) 858-9700
London
+44 (203) 734-1378

EP 64 - Inside Sponsorship - Oliver Yonchev - Social Chain - Influencer Marketing

Posted by Inside Sponsorship On December 04, 2018

The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power.

 

Read More

EP 63 - Inside Sponsorship - Pat Cunningham - Westpac Group

Posted by Inside Sponsorship On November 07, 2018

Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports[...]

Read More

EP 62 - Inside Sponsorship - Patrick Walker - Fundraising in Sport - Australian Sports Foundation

Posted by Inside Sponsorship On October 10, 2018

Sponsorship, these days, is a well-worn path. Rights holder’s commercial programs are well established and there is lots of great advice and best-practice to follow. While fundraising is a[...]

Read More

EP 61 - Inside Sponsorship - Chris Baylis - The 7 Deadly Sins Of Sponsorship

Posted by Inside Sponsorship On September 12, 2018

There is loads of great advice on how to do sponsorship right. However, with all the advice, steps, guides, hints, and tips available, it isn’t an exact science and it is a challenge in the[...]

Read More

EP 60 - Inside Sponsorship - Roddy Campbell - Universal Music Group

Posted by Inside Sponsorship On August 15, 2018

Music and entertainment sponsorship isn’t an area of sponsorship that lives in the limelight. That is ironic considering the artists involved do exactly that day-to-day; live in the limelight.

Read More

EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo

Posted by Inside Sponsorship On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

Read More

EP 58 - Inside Sponsorship - James Parkinson - Brentford FC

Posted by Inside Sponsorship On June 20, 2018

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

Read More

EP 57 - Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE

Posted by Inside Sponsorship On May 23, 2018

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

Read More

EP 56 - Inside Sponsorship - Jackie Fast - Pinpoint

Posted by Inside Sponsorship On April 24, 2018

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no[...]

Read More
Page 3 of 10
1 2 3 4 5