The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power.

Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports[...]

Sponsorship, these days, is a well-worn path. Rights holder’s commercial programs are well established and there is lots of great advice and best-practice to follow. While fundraising is a[...]

There is loads of great advice on how to do sponsorship right. However, with all the advice, steps, guides, hints, and tips available, it isn’t an exact science and it is a challenge in the[...]

Music and entertainment sponsorship isn’t an area of sponsorship that lives in the limelight. That is ironic considering the artists involved do exactly that day-to-day; live in the limelight.

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no[...]