The right look for an event can make or break the impact it has not only those attending but also those watching from afar and definitely on how sponsors, and even potential commercial partners,[...]

Making the live event fan experience as outstanding as possible takes two things:

There are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often see a lot of movement within the community, with people moving from one[...]

Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for[...]

It’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large parts of the rights holder section of the industry pedaling predetermined[...]

Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.

The city will also be opening the newest stadium and entertainment complex as the home of the Rams and[...]

Some brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they are always part of the experience, somewhere.

For our latest episode, we recorded LIVE from the 2019 SEAT Conference at Daytona International Speedway. We were joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, [...]

We’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while other times it is so simple, both in idea and execution, that we think to[...]