Player appearances can be immensely powerful as part of a sponsorship. And it seems simple enough - put a huge star on stage, in front of a room of people you are trying to impress, or in a[...]

2019 has been a great year filled with lots of amazing chats with sponsorship professionals from all over the world.

As such, we thought we’d wrap up 2019 by revisiting the best bits of our 13[...]

The Orlando Magic business team realized the benefits of data warehousing early on in the game.

The right look for an event can make or break the impact it has not only those attending but also those watching from afar and definitely on how sponsors, and even potential commercial partners,[...]

Making the live event fan experience as outstanding as possible takes two things:

There are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often see a lot of movement within the community, with people moving from one[...]

Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for[...]

It’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large parts of the rights holder section of the industry pedaling predetermined[...]

Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.

The city will also be opening the newest stadium and entertainment complex as the home of the Rams and[...]