Some brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they are always part of the experience, somewhere.

For our latest episode, we recorded LIVE from the 2019 SEAT Conference at Daytona International Speedway. We were joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, [...]

We’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while other times it is so simple, both in idea and execution, that we think to[...]

Airlines have been major players in the sponsorship space for some time and their affinity with sports, fashion, and other major events makes sense considering some of their passengers travel to[...]

How is data being used in the sales process in sports? What are the trends we’re seeing with mobile? What are the first couple of months like stepping into a BI role with a team? How well do we[...]

If your Business Intelligence team is newer, you are probably still proving its value to your senior leadership.

But what if you could get to a point where your team no longer has to convince[...]

Just like data and measurement, activations is a topic that comes up in sponsorship discussions a lot. That's why we've been focussing a lot on activations at the moment, almost like a mini-series.

In 2017 the Vegas Golden Knights skated their first season. No one expected too much, and yet they made it all the way to the Stanley Cup Final. The team did their work on the ice. But the off-ice[...]

Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive[...]