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EP 58 - Inside Sponsorship - Brian McCue - Winmo - Sponsorship Prospecting

Posted by Daniel Oyston On March 28, 2018

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with?

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EP 54 - Inside Sponsorship - Ian Sargeant - Paralympics New Zealand

Posted by Daniel Oyston On February 28, 2018

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer[...]

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EP 18 - Inside Sponsorship - Sarah Lewis - Sursum Consulting

Posted by Daniel Oyston On February 08, 2018

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right?

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EP 52 - Inside Sponsorship - Roberta Vigilance - Vigilance Style & Grace - Event Sponsorship

Posted by Daniel Oyston On January 24, 2018

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really[...]

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EP 51 - Inside Sponsorship - Aaron Warburton - The Sponsorship Department

Posted by SponServe On January 10, 2018

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both,[...]

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EP 50 - Inside Sponsorship - Chris Wagner - NeuLion - Live Sport Gaining Traction on OTT and Social Media

Posted by SponServe On December 19, 2017

Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by[...]

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EP 49 - Inside Sponsorship - Pat Gallagher - Super Bowl 50 and the Giants - Episode 49

Posted by SponServe On December 06, 2017

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants.

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EP 48 - Inside Sponsorship - Carson McKee - Snapchat

Posted by SponServe On November 23, 2017

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first[...]

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EP 47 - Inside Sponsorship - Simon Hawk - Etihad Airways Australia

Posted by SponServe On November 08, 2017

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are[...]

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