There is loads of great advice on how to do sponsorship right. However, with all the advice, steps, guides, hints, and tips available, it isn’t an exact science and it is a challenge in the[...]

Music and entertainment sponsorship isn’t an area of sponsorship that lives in the limelight. That is ironic considering the artists involved do exactly that day-to-day; live in the limelight.

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no[...]

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with?

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer[...]

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right?