Born in 2008, the Indian Premier League, the IPL, is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight different cities in India.
The IPL is the most-attended cricket league in the world and is ranked as the 6th most attended sport in the world, beating out leagues like the MLB, NBA, NHL, and La Liga and, in 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube.
The Rajasthan Royals are one of the eight teams in the IPL and, from a sponsorship perspective, they have fairly unique story in that they were the first team Red Bull have sponsored without actually owning the team.
The Royals, sometimes considered as the "moneyball" team of the IPL, because they have a reputation of unearthing obscure, high potential talent, have a real focus on evolving into a global brand, leveraging technology in their sponsorships, and building partnerships through education and academies.
Joining us on the show, to take us inside the Rajasthan Royals’ commercial program, is their COO, Jake Lush McCrum.
Also joining us, to discuss KORE’s latest sponsorship focused blog, which looks at some of the global sponsorship trends happening right now, is a team effort of Daniel Collier-Hill, KORE’s Commercial Director – APAC, Derek Stanek, KORE Software's VP, Sales, and also Alex Hay, KORE Software's VP Commercial & Strategy.
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