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EP 13 - Sports Marketing & Early Data Warehousing Adoption with Jay Riola

Posted by Inside Sports Business Intelligence On December 17, 2019

The Orlando Magic business team realized the benefits of data warehousing early on in the game.

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EP 12 - The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG

Posted by Inside Sports Business Intelligence On November 19, 2019

Making the live event fan experience as outstanding as possible takes two things:

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EP 11 - Leaders Week 2019: Engaging a Global Audience with Atul Khosla and Meredith Starkey

Posted by Inside Sports Business Intelligence On October 30, 2019

Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for[...]

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EP 10 - How to Educate Fans on New Teams & Stadiums with Amy Johnson

Posted by Inside Sports Business Intelligence On September 18, 2019

Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.

 

The city will also be opening the newest stadium and entertainment complex as the home of the Rams and[...]

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EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo

Posted by Inside Sponsorship On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

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EP 58 - Inside Sponsorship - James Parkinson - Brentford FC

Posted by Inside Sponsorship On June 20, 2018

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

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EP 54 - Inside Sponsorship - Ian Sargeant - Paralympics New Zealand

Posted by Inside Sponsorship On February 28, 2018

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer[...]

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EP 52 - Inside Sponsorship - Roberta Vigilance - Vigilance Style & Grace - Event Sponsorship

Posted by Inside Sponsorship On January 24, 2018

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really[...]

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EP 51 - Inside Sponsorship - Aaron Warburton - The Sponsorship Department

Posted by Inside Sponsorship On January 10, 2018

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both,[...]

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