As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favorable, they are one of the big six English football clubs, boasting a sponsorship[...]
Ep 93 - Inside Arsenal FC - Alice Larkworthy
Ep 92 - Inside Sponsorship - Best Bits of 2020
Despite the challenges of 2020, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world.
Ep 91 - Inside Hyper-passions - Luke Haynes - M&C Saatchi Sport & Entertainment
Passions drive us. Passions define us. Passions connect us. Yet, passions are changing and with the explosion of digital, the democratisation of media, and a plethora of publishing tools[...]
Ep 90 - Inside Data and Chasing Sponsorship Value - Scott Tilton - Hoookit
Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry.
Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive
We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity.
Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports
One thing that sponsorship professionals fear, mostly those at rights holders, is a crisis; a situation that may see sponsors walking away from the organisation.
Let’s be clear, when we say[...]
Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director
There’s no doubt that the pandemic whacked us all and there was a period where we were so reactive to what was going on, and how it played out in different markets, that it felt like we just[...]
EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia
At Octagon, their purpose is, “to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete[...]
EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO
Born in 2008, the Indian Premier League, the IPL, is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight[...]