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EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations

Posted by Inside Sponsorship On August 16, 2017

Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has[...]

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EP 38 - Inside Sponsorship - Dan Frystak - CDW

Posted by Inside Sponsorship On July 06, 2017

You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not[...]

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EP 37 - Inside Sponsorship - Michael Tange - Nielsen Sports And Entertainment - Unified Measurement

Posted by Inside Sponsorship On June 21, 2017

How do you measure and report on sponsorships when there are so many moving parts?

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