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Ep 101 - Inside the Future of Sponsorship - Industry Roundtable - Part 2 of 3

Posted by Inside Sponsorship On October 06, 2021

Welcome to the second of three industry roundtables focusing on the future of sponsorship.

 

In each of the roundtables, we hear from multiple guests, from rights holders, brands, and agencies,[...]

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Ep 100 - Inside the Future of Sponsorship - Industry Roundtable - Part 1 of 3

Posted by Inside Sponsorship On October 04, 2021

Welcome to the first of three industry roundtables focusing on the future of sponsorship.

 

In each of the roundtables, we hear from six guests, from rights holders, brands, and agencies, about[...]

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Ep 3 - How BI & Analytics Departments Are Changing the Game

Posted by Behind the BS On September 27, 2021

Business Intelligence (BI) and analytics are having a moment.

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Ep 99 - Inside Social Media Audience Listening for Sponsorships - Ben Foster - Talkwalker

Posted by Inside Sponsorship On August 04, 2021

Based on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter in 4th and Instagram 5th.[...]

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Ep 98 - Inside Best Practice Fan Data and Use - Steve Whately - Nielsen Sports

Posted by Inside Sponsorship On July 07, 2021

No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must[...]

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Ep 2 - Using Tech to Establish Your Brand

Posted by Behind the BS On July 06, 2021

Here’s the million dollar question for match day: How do you get the fan to download the app?

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Ep 97 - Inside Creativity in Sponsorship - Misha Sher - MediaCom

Posted by Inside Sponsorship On June 09, 2021

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.

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Ep 1 - The Return of The Fans: Logistics Behind Opening Stadiums Up Again

Posted by Behind the BS On June 09, 2021

Sports and entertainment organizations are beginning to welcome fans back into venues. 

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Behind the Business of Sports (BS) - Introduction Episode

Posted by Behind the BS On June 07, 2021

When you work in the sports business, you hear a lot of amazing stories… 

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