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Ep 98 - Inside Best Practice Fan Data and Use - Steve Whately - Nielsen Sports

Posted by Inside Sponsorship On July 07, 2021

No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must[...]

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Ep 2 - Using Tech to Establish Your Brand

Posted by Behind the BS On July 06, 2021

Here’s the million dollar question for match day: How do you get the fan to download the app?

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Ep 97 - Inside Creativity in Sponsorship - Misha Sher - MediaCom

Posted by Inside Sponsorship On June 09, 2021

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.

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Ep 1 - The Return of The Fans: Logistics Behind Opening Stadiums Up Again

Posted by Behind the BS On June 09, 2021

Sports and entertainment organizations are beginning to welcome fans back into venues. 

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Behind the Business of Sports (BS) - Introduction Episode

Posted by Behind the BS On June 07, 2021

When you work in the sports business, you hear a lot of amazing stories… 

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Ep 96 - Inside Football Australia's Commercial Program with Tom Rischbieth

Posted by Inside Sponsorship On May 12, 2021

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic.

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EP 57 - Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE

Posted by Inside Sponsorship On May 23, 2018

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

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EP 58 - Inside Sponsorship - Brian McCue - Winmo - Sponsorship Prospecting

Posted by Inside Sponsorship On March 28, 2018

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with?

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EP 18 - Inside Sponsorship - Sarah Lewis - Sursum Consulting

Posted by Inside Sponsorship On February 08, 2018

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right?

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