---
title: KORE Software Podcasts | managing
description: managing | KORE Software and SponServe's sports business podcast that attacks strategies and best practices for sponsorship and business intelligence.
---

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<https://blog.koresoftware.com/podcast/inside-sponsorship-patrick-bradley-supanova-ep-59> ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-patrick-bradley-supanova.jpg)

## [EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo](https://blog.koresoftware.com/podcast/inside-sponsorship-patrick-bradley-supanova-ep-59)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-patrick-bradley-supanova-ep-59)

<https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc> ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-sponserve-james-parkinson-brentford-fc.jpg)

## [EP 58 - Inside Sponsorship - James Parkinson - Brentford FC](https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On June 20, 2018

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc)

<https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint> ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-jackie-fast-pinpoint.jpg)

## [EP 56 - Inside Sponsorship - Jackie Fast - Pinpoint](https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On April 24, 2018

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint)

<https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Paralympics-New-Zealand-Ian-Sargeant-1.jpg)

## [EP 54 - Inside Sponsorship - Ian Sargeant - Paralympics New Zealand](https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On February 28, 2018

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer offer\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18)

<https://blog.koresoftware.com/podcast/inside-sponsorship-sarah-lewis-sursum-consulting-ep53-feb18> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Sarah-Lewis-Sursum-Consulting-1.jpg)

## [EP 18 - Inside Sponsorship - Sarah Lewis - Sursum Consulting](https://blog.koresoftware.com/podcast/inside-sponsorship-sarah-lewis-sursum-consulting-ep53-feb18)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On February 08, 2018

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right?

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-sarah-lewis-sursum-consulting-ep53-feb18)

<https://blog.koresoftware.com/podcast/inside-sponsorship-roberta-vigilance-event-sponsorship-episode-52-january-2018> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-roberta-vigilance-event-sponsorship-1-1.jpg)

## [EP 52 - Inside Sponsorship - Roberta Vigilance - Vigilance Style & Grace - Event Sponsorship](https://blog.koresoftware.com/podcast/inside-sponsorship-roberta-vigilance-event-sponsorship-episode-52-january-2018)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On January 24, 2018

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really positive\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-roberta-vigilance-event-sponsorship-episode-52-january-2018)

<https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Aaron-Warburton-The-Sponsorship-Department-2.jpg)

## [EP 51 - Inside Sponsorship - Aaron Warburton - The Sponsorship Department](https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On January 10, 2018

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both, parties\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department)

<https://blog.koresoftware.com/podcast/inside-sponsorship-carson-mckee-snapchat-episode-48-november-2017> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-carson-mckee-snapchat-ep-48-nov-17-1.jpg)

## [EP 48 - Inside Sponsorship - Carson McKee - Snapchat](https://blog.koresoftware.com/podcast/inside-sponsorship-carson-mckee-snapchat-episode-48-november-2017)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On November 23, 2017

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-carson-mckee-snapchat-episode-48-november-2017)

<https://blog.koresoftware.com/podcast/inside-sponsorship-simon-hawk-etihad-airways-australia> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-simon-hawk-etihad-airways-1.jpg)

## [EP 47 - Inside Sponsorship - Simon Hawk - Etihad Airways Australia](https://blog.koresoftware.com/podcast/inside-sponsorship-simon-hawk-etihad-airways-australia)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On November 07, 2017

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are seeing\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-simon-hawk-etihad-airways-australia)

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<https://blog.koresoftware.com/podcast/tag/managing/page/2>

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see all

### Recent Posts

##### Latest Tweets

[My Tweets](https://twitter.com/koresoftware)

##### Recent Posts

- ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg)
  
  [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc)
- ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg)
  
  [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports)
- ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg)
  
  [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director)
- ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg)
  
  [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia)
- ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg)
  
  [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum)

##### Contact

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