New York
+1 (212) 858-9700
London
+44 (203) 734-1378

EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo

Posted by Inside Sponsorship On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

Read More

EP 58 - Inside Sponsorship - James Parkinson - Brentford FC

Posted by Inside Sponsorship On June 20, 2018

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

Read More

EP 56 - Inside Sponsorship - Jackie Fast - Pinpoint

Posted by Inside Sponsorship On April 24, 2018

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no[...]

Read More

EP 54 - Inside Sponsorship - Ian Sargeant - Paralympics New Zealand

Posted by Inside Sponsorship On February 28, 2018

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer[...]

Read More

EP 18 - Inside Sponsorship - Sarah Lewis - Sursum Consulting

Posted by Inside Sponsorship On February 08, 2018

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right?

Read More

EP 52 - Inside Sponsorship - Roberta Vigilance - Vigilance Style & Grace - Event Sponsorship

Posted by Inside Sponsorship On January 24, 2018

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really[...]

Read More

EP 51 - Inside Sponsorship - Aaron Warburton - The Sponsorship Department

Posted by Inside Sponsorship On January 10, 2018

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both,[...]

Read More

EP 48 - Inside Sponsorship - Carson McKee - Snapchat

Posted by Inside Sponsorship On November 23, 2017

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first[...]

Read More

EP 47 - Inside Sponsorship - Simon Hawk - Etihad Airways Australia

Posted by Inside Sponsorship On November 08, 2017

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are[...]

Read More
Page 1 of 2
1 2

Subscribe to receive email updates when we post a new podcast!

Recent Posts