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EP 58 - Inside Sponsorship - James Parkinson - Brentford FC

Posted by Inside Sponsorship On June 20, 2018 0 Comments

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where they’ve played for the past 114 years!


Excitingly, however, Brentford are set to move into a new home ground late next year.


Our guest this episode is James Parkinson, Commercial Director at Brentford Football Club. James joins us to talk about the challenges of managing a commercial program in such a competitive market as London as well as the excitement of the impending new stadium and how that will impact his commercial team.


If you’d like to connect with James, you can do so LinkedIn or visit the Club's site at


In the past few weeks, sports betting has been legalised in the USA; something which has not been the case for a very long time in much of the country. As such, joining us on the show, to discuss his latest blog, is SponServe’s Managing Director, Mark Thompson, who has looked at why sports betting and sponsorship is good for the industry.





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