--- title: EP 58 - Inside Sponsorship - James Parkinson - Brentford FC description: James Parkinson, Commercial Director at Brentford Football Club, joins us to talk about the challenges of managing a commercial program in such a competitive market as London as well as the excitement image: https://blog.koresoftware.com/hubfs/inside-sponsorship-sponserve-james-parkinson-brentford-fc.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 58 - Inside Sponsorship - James Parkinson - Brentford FC Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On June 20, 2018 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc&text=EP%2058%20-%20Inside%20Sponsorship%20-%20James%20Parkinson%20-%20Brentford%20FC%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc&text=EP%2058%20-%20Inside%20Sponsorship%20-%20James%20Parkinson%20-%20Brentford%20FC%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc&text=EP%2058%20-%20Inside%20Sponsorship%20-%20James%20Parkinson%20-%20Brentford%20FC%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc%20from%20our%20blog) Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where they’ve played for the past 114 years!   Excitingly, however, Brentford are set to move into a new home ground late next year.   Our guest this episode is James Parkinson, Commercial Director at Brentford Football Club. James joins us to talk about the challenges of managing a commercial program in such a competitive market as London as well as the excitement of the impending new stadium and how that will impact his commercial team.   If you’d like to connect with James, you can do so [LinkedIn](https://www.linkedin.com/in/james-parkinson-38018aa/) or visit the Club's site at [www.brentfordfc.com](http://www.brentfordfc.com)   In the past few weeks, sports betting has been legalised in the USA; something which has not been the case for a very long time in much of the country. As such, joining us on the show, to discuss his latest blog, is SponServe’s Managing Director, Mark Thompson, who has looked at why sports betting and sponsorship is good for the industry.   Enjoy.     [![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/listen-apple-podcasts-3.jpg?width=157&height=43&name=listen-apple-podcasts-3.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2)   [![sponserve inside sponsorship podcast omny button](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-omny-5.jpg?width=149&height=41&name=button-omny-5.jpg)](https://omny.fm/shows/inside-sponsorship)   [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=149&height=41&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)   --- ## Want More? Did you find this blog useful? Subscribe to receive more blogs, just like this one, direct to your inbox. \* indicates required \[gravityform id="9" title="false" description="false"\] [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc#comments-listing) [EP 57 - Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Rohan-Sawyer-Bombers-Esports.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-inside-sponsorship-rohan-sawyer-bombers-esports-ese) [![](https://blog.koresoftware.com/hubfs/inside-sponsorship-patrick-bradley-supanova.jpg) EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo](https://blog.koresoftware.com/podcast/inside-sponsorship-patrick-bradley-supanova-ep-59) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - 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