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EP 2 - Getting WISE with Analytics Panel Discussion

Posted by Russell Scibetti On March 19, 2019

Conferences are one of the oldest professional practices, but they haven’t lost their potency for being a ton of fun and very useful! Not just because of the events at the conferences, but also[...]

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EP 57 - Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE

Posted by Daniel Oyston On May 23, 2018

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

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EP 54 - Inside Sponsorship - Ian Sargeant - Paralympics New Zealand

Posted by Daniel Oyston On February 28, 2018

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer[...]

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EP 52 - Inside Sponsorship - Roberta Vigilance - Vigilance Style & Grace - Event Sponsorship

Posted by Daniel Oyston On January 24, 2018

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really[...]

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EP 51 - Inside Sponsorship - Aaron Warburton - The Sponsorship Department

Posted by SponServe On January 10, 2018

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both,[...]

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EP 48 - Inside Sponsorship - Carson McKee - Snapchat

Posted by SponServe On November 23, 2017

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first[...]

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EP 47 - Inside Sponsorship - Simon Hawk - Etihad Airways Australia

Posted by SponServe On November 08, 2017

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are[...]

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EP 45 - Inside Sponsorship - The Best Bits - Edition One

Posted by SponServe On October 11, 2017

Welcome to the Edition One of Best bits of Inside Sponsorship.

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EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans

Posted by SponServe On September 13, 2017

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.

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