Conferences are one of the oldest professional practices, but they haven’t lost their potency for being a ton of fun and very useful! Not just because of the events at the conferences, but also[...]

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer offer[...]

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really positive[...]

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both, parties[...]

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first[...]

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are seeing[...]

Welcome to the Edition One of Best bits of Inside Sponsorship.

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.