---
title: KORE Software Podcasts | digital (2)
description: digital | KORE Software and SponServe's sports business podcast that attacks strategies and best practices for sponsorship and business intelligence.  (2)
---

New York

+1 (212) 858-9700

London

+44 (203) 734-1378

- <https://twitter.com/KOREsoftware>
- <https://www.linkedin.com/company/kore-software>

[CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted)

[![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/)

[REQUEST DEMO](https://info.koresoftware.com/demo-reques)

- [PRODUCTS](http://koresoftware.com/products/)
- [SERVICES](http://koresoftware.com/kpi/)
- [RESOURCES](http://koresoftware.com/resource-library/)
- [ABOUT](http://koresoftware.com/about-us/)
- [BLOG](http://blog.KOREsoftware.com/blog)
- [PODCASTS](https://blog.koresoftware.com/podcast)

<https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/IP-Owners-Controlling-Content_-Max-Barnett-Nielsen-Sports-1.jpg)

## [EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On August 16, 2017

Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports)

<https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Mistakes-Abby-Clemence-from-Infinity-Sponsorship-1.jpg)

## [EP 40 - Inside Sponsorship - Abby Clemence - Infinity Sponsorship - Sponsorship Mistakes](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On August 01, 2017

Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh,\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship)

<https://blog.koresoftware.com/podcast/inside-sponsorship-china-claude-ringuet> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-china-claude-ringuet-nielsen2-1.jpg)

## [EP 39 - Inside Sponsorship - Claude Ringuet - Nielsen Sports - China](https://blog.koresoftware.com/podcast/inside-sponsorship-china-claude-ringuet)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On July 19, 2017

 In recent years we’ve heard a lot about the potential of emerging markets, across all industries, and it is easy to see that emerging markets will have an impact on the global sponsorship industry.

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-china-claude-ringuet)

<https://blog.koresoftware.com/podcast/inside-sponsorship-unified-measurement-michael-tange-nielsen-sports-and-entertainment> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Michael-Tange-Nielsen-Sports-Unified-Measurement-1.jpg)

## [EP 37 - Inside Sponsorship - Michael Tange - Nielsen Sports And Entertainment - Unified Measurement](https://blog.koresoftware.com/podcast/inside-sponsorship-unified-measurement-michael-tange-nielsen-sports-and-entertainment)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On June 21, 2017

How do you measure and report on sponsorships when there are so many moving parts?

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-unified-measurement-michael-tange-nielsen-sports-and-entertainment)

 Page 2 of 2

<https://blog.koresoftware.com/podcast/tag/digital/page/1>

[1](https://blog.koresoftware.com/podcast/tag/digital/page/1) [2](https://blog.koresoftware.com/podcast/tag/digital/page/2)

### Subscribe to receive email updates when we post a new podcast!

- Recent
- Popular
- Topics

### Lists by Topic

- [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast)
- [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice)
- [activation (20)](https://blog.koresoftware.com/podcast/tag/activation)
- [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives)
- [managing (17)](https://blog.koresoftware.com/podcast/tag/managing)
- [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales)
- [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships)
- [value (16)](https://blog.koresoftware.com/podcast/tag/value)
- [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing)
- [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors)
- [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits)
- [digital (13)](https://blog.koresoftware.com/podcast/tag/digital)
- [markets (13)](https://blog.koresoftware.com/podcast/tag/markets)
- [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics)
- [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence)
- [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling)
- [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies)
- [content (11)](https://blog.koresoftware.com/podcast/tag/content)
- [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention)
- [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals)
- [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy)
- [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio)
- [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices)
- [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi)
- [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship)
- [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm)
- [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi)
- [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business)
- [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management)
- [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast)
- [data (4)](https://blog.koresoftware.com/podcast/tag/data)
- [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data)
- [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti)
- [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting)
- [events (3)](https://blog.koresoftware.com/podcast/tag/events)
- [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs)
- [league (3)](https://blog.koresoftware.com/podcast/tag/league)
- [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement)
- [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment)
- [staff (3)](https://blog.koresoftware.com/podcast/tag/staff)
- [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl)
- [attention (2)](https://blog.koresoftware.com/podcast/tag/attention)
- [china (2)](https://blog.koresoftware.com/podcast/tag/china)
- [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings)
- [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes)
- [packages (2)](https://blog.koresoftware.com/podcast/tag/packages)
- [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell)
- [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19)
- [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts)
- [charity (1)](https://blog.koresoftware.com/podcast/tag/charity)
- [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring)
- [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality)
- [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship)
- [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue)
- [skills (1)](https://blog.koresoftware.com/podcast/tag/skills)
- [video (1)](https://blog.koresoftware.com/podcast/tag/video)

### Posts by Topic

- [activation (20)](https://blog.koresoftware.com/podcast/tag/activation)
- [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies)
- [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics)
- [attention (2)](https://blog.koresoftware.com/podcast/tag/attention)
- [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits)
- [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice)
- [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices)
- [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast)
- [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence)
- [charity (1)](https://blog.koresoftware.com/podcast/tag/charity)
- [china (2)](https://blog.koresoftware.com/podcast/tag/china)
- [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting)
- [content (11)](https://blog.koresoftware.com/podcast/tag/content)
- [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts)
- [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19)
- [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm)
- [data (4)](https://blog.koresoftware.com/podcast/tag/data)
- [digital (13)](https://blog.koresoftware.com/podcast/tag/digital)
- [events (3)](https://blog.koresoftware.com/podcast/tag/events)
- [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data)
- [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management)
- [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring)
- [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality)
- [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi)
- [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs)
- [league (3)](https://blog.koresoftware.com/podcast/tag/league)
- [managing (17)](https://blog.koresoftware.com/podcast/tag/managing)
- [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing)
- [markets (13)](https://blog.koresoftware.com/podcast/tag/markets)
- [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement)
- [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings)
- [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes)
- [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors)
- [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl)
- [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives)
- [packages (2)](https://blog.koresoftware.com/podcast/tag/packages)
- [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast)
- [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio)
- [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals)
- [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship)
- [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships)
- [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue)
- [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi)
- [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti)
- [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling)
- [skills (1)](https://blog.koresoftware.com/podcast/tag/skills)
- [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention)
- [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship)
- [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales)
- [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment)
- [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business)
- [staff (3)](https://blog.koresoftware.com/podcast/tag/staff)
- [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy)
- [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell)
- [value (16)](https://blog.koresoftware.com/podcast/tag/value)
- [video (1)](https://blog.koresoftware.com/podcast/tag/video)

see all

### Recent Posts

##### Latest Tweets

[My Tweets](https://twitter.com/koresoftware)

##### Recent Posts

- ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg)
  
  [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc)
- ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg)
  
  [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports)
- ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg)
  
  [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director)
- ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg)
  
  [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia)
- ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg)
  
  [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum)

##### Contact

[259 W 30th St., 16th Floor New York, NY 10001 United States](https://maps.google.com/maps?z=16&q=259+w+30th+st.,+ste+802+new+york,+ny+10001+united+states)

+1 (212) 858-9700

+44 (207) 890-7611

**[Info@koresoftware.com](mailto:Info@koresoftware.com)**

@2021 All Rights Reserved, KORE Software, Inc.

- [Home](http://koresoftware.com)
- [Careers](http://koresoftware.com/careers/)
- [About Us](http://koresoftware.com/about-us/)
- [Contact Us](http://koresoftware.com/contact-us/)
- [Blog](https://blog.koresoftware.com/blog/)
- [Privacy Policy](http://koresoftware.com/privacy-policy/)