--- title: EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans description: Spencer Nolan, Head of Consulting, UK & Europe at Nielsen Sports, joins us on the show to discuss the trend of changing attention spans in audiences. image: https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Changing-Attention-Spans-sponsorship2-1.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On September 13, 2017 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports&text=EP%2043%20-%20Inside%20Sponsorship%20-%20Spencer%20Nolan%20-%20Nielsen%20Sports%20-%20Changing%20Attention%20Spans%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports&text=EP%2043%20-%20Inside%20Sponsorship%20-%20Spencer%20Nolan%20-%20Nielsen%20Sports%20-%20Changing%20Attention%20Spans%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports&text=EP%2043%20-%20Inside%20Sponsorship%20-%20Spencer%20Nolan%20-%20Nielsen%20Sports%20-%20Changing%20Attention%20Spans%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports%20from%20our%20blog) With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.   One person who knows a lot about the space is Spencer Nolan, Head of Consulting, UK & Europe at Nielsen Sports. Spencer joins us on the show to discuss number three in *Nielsen Sports' Commercial Trends in Sport 2017* and that is changing attention spans prompting rights holders to rethink.   Also joining us on the podcast, as usual, is our MD, Mark Thompson, who outlines the opportunities that present themselves, for both rights holders and brands, because of changing attention spans.   You can connect with Spencer on [LinkedIn](https://www.linkedin.com/in/spencer-nolan-77784a/) and you can download a copy of Nielsen Sports' *Commercial Trends in Sport 2017 *[here.](http://www.nielsen.com/au/en/insights/reports/2017/commercial-trends-in-sports-2017.html)   Enjoy. 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Subscribe to receive more blogs, just like this one, direct to your inbox. \* indicates required \[gravityform id="9" title="false" description="false"\] [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports#comments-listing) [EP 42 - Inside Sponsorship - Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inferring-Corporate-Motives-How-Deal-Characteristics-Shape-Sponsorship-Perceptions-1.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-inferring-corporate-motives-how-deal-characteristics-shape-sponsorship-perceptions) [![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-jonathan-harris-sri-3.jpg) EP 44 - Inside Sponsorship - Jonathan Harris - SRI International - Sponsorship Employment Market](https://blog.koresoftware.com/podcast/inside-sponsorship-employment) ### Subscribe to receive email updates when we post a new podcast! - 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