It’s striking how much the sports business industry can feel like a big family.
EP 13 - Sports Marketing & Early Data Warehousing Adoption with Jay Riola
The Orlando Magic business team realized the benefits of data warehousing early on in the game.
EP 12 - The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG
Making the live event fan experience as outstanding as possible takes two things:
EP 11 - Leaders Week 2019: Engaging a Global Audience with Atul Khosla and Meredith Starkey
Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for[...]
EP 10 - How to Educate Fans on New Teams & Stadiums with Amy Johnson
Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.
The city will also be opening the newest stadium and entertainment complex as the home of the Rams and[...]
EP 9 - BI and Marketing Coordination: Making a Gameplan with Hart Zwingelberg
For our latest episode, we recorded LIVE from the 2019 SEAT Conference at Daytona International Speedway. We were joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, Hart[...]
EP 8 - From Data to Mobile to Fan Experience: Key Takeaways From the Horizon Summit
How is data being used in the sales process in sports? What are the trends we’re seeing with mobile? What are the first couple of months like stepping into a BI role with a team? How well do we[...]
EP 7 - The Convergence of Business Intelligence and Fan Experience with Al Guido, President of the San Francisco 49ers
If your Business Intelligence team is newer, you are probably still proving its value to your senior leadership.
But what if you could get to a point where your team no longer has to convince those[...]
EP 6 - How the BI Team for the Vegas Golden Knights Overcame Challenges to Deliver Big Wins with Kris Knief
In 2017 the Vegas Golden Knights skated their first season. No one expected too much, and yet they made it all the way to the Stanley Cup Final. The team did their work on the ice. But the off-ice[...]