Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no[...]

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with?

Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by his[...]

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants.

There's no doubt that the sponsorship industry is in a period of huge change.

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.

We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves “Of[...]