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EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo

Posted by Daniel Oyston On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

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EP 58 - Inside Sponsorship - James Parkinson - Brentford FC

Posted by Daniel Oyston On June 20, 2018

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

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EP 56 - Inside Sponsorship - Jackie Fast - Pinpoint

Posted by Daniel Oyston On April 24, 2018

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no[...]

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EP 58 - Inside Sponsorship - Brian McCue - Winmo - Sponsorship Prospecting

Posted by Daniel Oyston On March 28, 2018

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with?

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EP 50 - Inside Sponsorship - Chris Wagner - NeuLion - Live Sport Gaining Traction on OTT and Social Media

Posted by SponServe On December 19, 2017

Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by[...]

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EP 49 - Inside Sponsorship - Pat Gallagher - Super Bowl 50 and the Giants - Episode 49

Posted by SponServe On December 06, 2017

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants.

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EP 44 - Inside Sponsorship - Jonathan Harris - SRI International - Sponsorship Employment Market

Posted by SponServe On September 26, 2017

There's no doubt that the sponsorship industry is in a period of huge change.

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EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans

Posted by SponServe On September 13, 2017

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.

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EP 42 - Inside Sponsorship - Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

Posted by SponServe On August 30, 2017

We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves[...]

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