--- title: EP 56 - Inside Sponsorship - Jackie Fast - Pinpoint description: A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one image: https://blog.koresoftware.com/hubfs/inside-sponsorship-jackie-fast-pinpoint.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 56 - Inside Sponsorship - Jackie Fast - Pinpoint Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On April 24, 2018 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint&text=EP%2056%20-%20Inside%20Sponsorship%20-%20Jackie%20Fast%20-%20Pinpoint%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint&text=EP%2056%20-%20Inside%20Sponsorship%20-%20Jackie%20Fast%20-%20Pinpoint%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint&text=EP%2056%20-%20Inside%20Sponsorship%20-%20Jackie%20Fast%20-%20Pinpoint%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint%20from%20our%20blog) A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship.   [![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/pinpoint-book-cover-jackie-fast-213x300-3.jpg?width=213&height=300&name=pinpoint-book-cover-jackie-fast-213x300-3.jpg)](https://www.amazon.com/dp/B0773J3G1P/?tag=geolinker-20)Jackie grew Slingshot Sponsorship from a start-up to an international, award-winning agency with a head office in London as well as offices in Singapore and Oslo.   It’s not so much that Jackie thinks sponsorship is easy. It’s more that she’s started a personal crusade to help people who she believes are making stupid mistakes that hurt their sponsorship programs; both rights holders and brands.   Recently, after selling Slingshot in 2017 to The Marketing Group, Jackie wrote a book, Pinpoint – How challenging the norm is the only route to success in selling sponsorship. Jackie joins us on the show to discuss some of the learnings from the book as well as her wider views on the sponsorship industry.   If you like to connect with Jackie, visit [jackiefast.com](https://jackiefast.com) or [LinkedIn](https://www.linkedin.com/in/jackiefast/).  Of course, you can buy her awesome book, [*PINPOINT: How challenging the norm is the only route to success in selling sponsorship*, on Amazon](https://www.amazon.com/dp/B0773J3G1P/?tag=geolinker-20).   Also joining us on the show, to discuss his latest blog, is our MD, Mark Thompson, who has written about the keys to using talent in sponsorship.   Enjoy.     [![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/listen-apple-podcasts-3.jpg?width=157&height=43&name=listen-apple-podcasts-3.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2)   [![sponserve inside sponsorship podcast omny button](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-omny-5.jpg?width=149&height=41&name=button-omny-5.jpg)](https://omny.fm/shows/inside-sponsorship)   [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=149&height=41&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)   --- ## Want More? Did you find this blog useful? Subscribe to receive more blogs, just like this one, direct to your inbox. \* indicates required \[gravityform id="9" title="false" description="false"\] [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint#comments-listing) [EP 58 - Inside Sponsorship - Brian McCue - Winmo - Sponsorship Prospecting ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-ep-55-brian-mccue-winmo-1.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-brian-mccue-sponsorship-prospecting) [![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Rohan-Sawyer-Bombers-Esports.jpg) EP 57 - Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE](https://blog.koresoftware.com/podcast/inside-sponsorship-inside-sponsorship-rohan-sawyer-bombers-esports-ese) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - 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