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EP 77 - Nailing the Look and Dress of an Event with Sam Goodwin from CSM Sport and Entertainment

Posted by Inside Sponsorship On November 27, 2019

 

The right look for an event can make or break the impact it has not only those attending but also those watching from afar and definitely on how sponsors, and even potential commercial partners,[...]

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EP 12 - The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG

Posted by Inside Sports Business Intelligence On November 19, 2019

Making the live event fan experience as outstanding as possible takes two things:

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EP 76 - Inside Sponsorship at Mastercard Australasia with Katherine Butterworth

Posted by Inside Sponsorship On November 06, 2019

There are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often see a lot of movement within the community, with people moving from one[...]

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EP 11 - Leaders Week 2019: Engaging a Global Audience with Atul Khosla and Meredith Starkey

Posted by Inside Sports Business Intelligence On October 30, 2019

Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for[...]

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EP 75 - Sponsorship Measurement and Reporting using Consumer and Fan Data with Rob Mills from Turnstile

Posted by Inside Sponsorship On October 08, 2019

It’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large parts of the rights holder section of the industry pedaling predetermined[...]

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EP 10 - How to Educate Fans on New Teams & Stadiums with Amy Johnson

Posted by Inside Sports Business Intelligence On September 18, 2019

Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.

 

The city will also be opening the newest stadium and entertainment complex as the home of the Rams and[...]

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EP 74 - Inside Nissan with Alison Tyson, Senior Manager - Brand and Sponsorship

Posted by Inside Sponsorship On September 11, 2019

Some brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they are always part of the experience, somewhere.

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EP 9 - BI and Marketing Coordination: Making a Gameplan with Hart Zwingelberg

Posted by Inside Sports Business Intelligence On August 21, 2019

For our latest episode, we recorded LIVE from the 2019 SEAT Conference at Daytona International Speedway. We were joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, [...]

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EP 73 - Inside the Entertainment Lions for Sport with Judge, Ben Hartman from Octagon

Posted by Inside Sponsorship On August 15, 2019

We’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while other times it is so simple, both in idea and execution, that we think to[...]

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