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EP 72 - Inside AirAsia and eSports Sponsorship with Ben Rynjah

Posted by Daniel Oyston On July 17, 2019

Airlines have been major players in the sponsorship space for some time and their affinity with sports, fashion, and other major events makes sense considering some of their passengers travel to[...]

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EP 8 - From Data to Mobile to Fan Experience: Key Takeaways From the Horizon Summit

Posted by Inside Sports Business Intelligence On July 17, 2019

How is data being used in the sales process in sports? What are the trends we’re seeing with mobile? What are the first couple of months like stepping into a BI role with a team? How well do we[...]

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EP 7 - The Convergence of Business Intelligence and Fan Experience with Al Guido, President of the San Francisco 49ers

Posted by Inside Sports Business Intelligence On June 25, 2019

If your Business Intelligence team is newer, you are probably still proving its value to your senior leadership.

 

But what if you could get to a point where your team no longer has to convince[...]

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EP 71 - Inside Experiential Sponsorship Activations with James Ward from TLA Worldwide

Posted by Daniel Oyston On June 18, 2019

Just like data and measurement, activations is a topic that comes up in sponsorship discussions a lot. That's why we've been focussing a lot on activations at the moment, almost like a mini-series.

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EP 6 - How the BI Team for the Vegas Golden Knights Overcame Challenges to Deliver Big Wins with Kris Knief

Posted by Inside Sports Business Intelligence On June 11, 2019

In 2017 the Vegas Golden Knights skated their first season. No one expected too much, and yet they made it all the way to the Stanley Cup Final. The team did their work on the ice. But the off-ice[...]

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EP 70 - Inside Sponsorship Activations with Rik Conti from MAAKE

Posted by Daniel Oyston On May 22, 2019

Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive[...]

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EP 5 - How Neda Tabatabaie is Driving Innovation for the San Jose Sharks

Posted by Inside Sports Business Intelligence On May 14, 2019

In this episode of Inside Sports Business Intelligence, I sat down with a good friend Neda Tabatabaie, Vice President of Business Intelligence for the San Jose Sharks.

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EP 69 - Inside Sponsorship - Broadcast Sponsorship with Patrick Moloughney from Seven West Media

Posted by Daniel Oyston On April 23, 2019

 

A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with[...]

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EP 4 - Creating a Business Intelligence Team That Wins with Chris Zeppenfeld

Posted by Inside Sports Business Intelligence On April 16, 2019

NBA coaches know how to put together a winning team, and so does Chris Zeppenfeld.

 

Chris is the VP of Business Intelligence for the Charlotte Hornets, and according to him there are four key[...]

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