In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.
Sports and entertainment organizations are beginning to welcome fans back into venues.
When you work in the sports business, you hear a lot of amazing stories…
Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic.
Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords[...]
It has been a whole year since the world shut down because of the pandemic.
The plights of rights holders and brands is well documented. Often forgotten in the sponsorship conversation, however,[...]
Passions drive us. Passions define us. Passions connect us. Yet, passions are changing and with the explosion of digital, the democratisation of media, and a plethora of publishing tools[...]