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EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo

Posted by Daniel Oyston On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

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EP 58 - Inside Sponsorship - James Parkinson - Brentford FC

Posted by Daniel Oyston On June 20, 2018

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

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EP 54 - Inside Sponsorship - Ian Sargeant - Paralympics New Zealand

Posted by Daniel Oyston On February 28, 2018

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer[...]

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EP 18 - Inside Sponsorship - Sarah Lewis - Sursum Consulting

Posted by Daniel Oyston On February 08, 2018

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right?

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EP 45 - Inside Sponsorship - The Best Bits - Edition One

Posted by SponServe On October 11, 2017

Welcome to the Edition One of Best bits of Inside Sponsorship.

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EP 44 - Inside Sponsorship - Jonathan Harris - SRI International - Sponsorship Employment Market

Posted by SponServe On September 26, 2017

There's no doubt that the sponsorship industry is in a period of huge change.

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EP 40 - Inside Sponsorship - Abby Clemence - Infinity Sponsorship - Sponsorship Mistakes

Posted by SponServe On August 01, 2017

Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment;[...]

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EP 39 - Inside Sponsorship - Claude Ringuet - Nielsen Sports - China

Posted by SponServe On July 19, 2017

 In recent years we’ve heard a lot about the potential of emerging markets, across all industries, and it is easy to see that emerging markets will have an impact on the global sponsorship[...]

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EP 38 - Inside Sponsorship - Dan Frystak - CDW

Posted by SponServe On July 06, 2017

You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not[...]

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