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Ep 98 - Inside Best Practice Fan Data and Use - Steve Whately - Nielsen Sports

Posted by Inside Sponsorship On July 07, 2021

No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must[...]

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Ep 97 - Inside Creativity in Sponsorship - Misha Sher - MediaCom

Posted by Inside Sponsorship On June 09, 2021

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.

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Ep 1 - The Return of The Fans: Logistics Behind Opening Stadiums Up Again

Posted by Behind the BS On June 09, 2021

Sports and entertainment organizations are beginning to welcome fans back into venues. 

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Behind the Business of Sports (BS) - Introduction Episode

Posted by Behind the BS On June 07, 2021

When you work in the sports business, you hear a lot of amazing stories… 

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Ep 96 - Inside Football Australia's Commercial Program with Tom Rischbieth

Posted by Inside Sponsorship On May 12, 2021

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic.

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Ep 94 - Inside an Agency One Year on From COVID-19 - Shannan Quinn - PRISM

Posted by Inside Sponsorship On March 17, 2021

It has been a whole year since the world shut down because of the pandemic.

 

The plights of rights holders and brands is well documented. Often forgotten in the sponsorship conversation, however,[...]

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Ep 93 - Inside Arsenal FC - Alice Larkworthy

Posted by Inside Sponsorship On February 17, 2021

As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favorable, they are one of the big six English football clubs, boasting a sponsorship[...]

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EP 82 - Inside Sponsorship Contracts During A Crisis With James Earl - Fladgate Lawyers

Posted by Inside Sponsorship On April 15, 2020

We have contracts for a reason. They set out the rules and expectations for us all to operate in a sponsorship for the good of all and they are set out with all the right intentions – to do good[...]

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EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo

Posted by Inside Sponsorship On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

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