The Orlando Magic business team realized the benefits of data warehousing early on in the game.

Making the live event fan experience as outstanding as possible takes two things:

Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for[...]

Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.

The city will also be opening the newest stadium and entertainment complex as the home of the Rams and[...]

For our latest episode, we recorded LIVE from the 2019 SEAT Conference at Daytona International Speedway. We were joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, Hart[...]

How is data being used in the sales process in sports? What are the trends we’re seeing with mobile? What are the first couple of months like stepping into a BI role with a team? How well do we[...]

If your Business Intelligence team is newer, you are probably still proving its value to your senior leadership.

But what if you could get to a point where your team no longer has to convince those[...]

In 2017 the Vegas Golden Knights skated their first season. No one expected too much, and yet they made it all the way to the Stanley Cup Final. The team did their work on the ice. But the off-ice[...]

In this episode of Inside Sports Business Intelligence, I sat down with a good friend Neda Tabatabaie, Vice President of Business Intelligence for the San Jose Sharks.