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EP 6 - How the BI Team for the Vegas Golden Knights Overcame Challenges to Deliver Big Wins with Kris Knief

Posted by Russell Scibetti On June 11, 2019

In 2017 the Vegas Golden Knights skated their first season. No one expected too much, and yet they made it all the way to the Stanley Cup Final. The team did their work on the ice. But the off-ice[...]

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EP 70 - Inside Sponsorship Activations with Rik Conti from MAAKE

Posted by Daniel Oyston On May 22, 2019

Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive[...]

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EP 5 - How Neda Tabatabaie is Driving Innovation for the San Jose Sharks

Posted by Russell Scibetti On May 14, 2019

In this episode of Inside Sports Business Intelligence, I sat down with a good friend Neda Tabatabaie, Vice President of Business Intelligence for the San Jose Sharks.

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EP 69 - Inside Sponsorship - Broadcast Sponsorship with Patrick Moloughney from Seven West Media

Posted by Daniel Oyston On April 23, 2019


A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with[...]

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EP 4 - Creating a Business Intelligence Team That Wins with Chris Zeppenfeld

Posted by Russell Scibetti On April 16, 2019

NBA coaches know how to put together a winning team, and so does Chris Zeppenfeld.


Chris is the VP of Business Intelligence for the Charlotte Hornets, and according to him there are four key[...]

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EP 3 - Managing Rapid Transformation in Sports BI with Mark Bashuk

Posted by Russell Scibetti On April 02, 2019

Every industry and every LOB is experiencing massive transformation at an ever-increasing pace; Sports Business Intelligence workers have the same technological hurdles to leap: rapid innovation,[...]

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EP 68 - Inside Sponsorship - Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide

Posted by Daniel Oyston On March 27, 2019


The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's[...]

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EP 2 - Getting WISE with Analytics Panel Discussion

Posted by Russell Scibetti On March 19, 2019

Conferences are one of the oldest professional practices, but they haven’t lost their potency for being a ton of fun and very useful! Not just because of the events at the conferences, but also[...]

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EP 1 - Using Analytics to Improve The Fan Experience with Aaron LeValley

Posted by Russell Scibetti On March 14, 2019

In our first ever interview, I sit down with Aaron LeValley of AEG Sports and the LA Kings to chat about the success we’ve had through mutual networking and his current focus on improving the fan[...]

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