Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords[...]
It has been a whole year since the world shut down because of the pandemic.
The plights of rights holders and brands is well documented. Often forgotten in the sponsorship conversation, however,[...]
Passions drive us. Passions define us. Passions connect us. Yet, passions are changing and with the explosion of digital, the democratisation of media, and a plethora of publishing tools[...]
Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry.
We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity.
One thing that sponsorship professionals fear, mostly those at rights holders, is a crisis; a situation that may see sponsors walking away from the organisation.
Let’s be clear, when we say[...]
There’s no doubt that the pandemic whacked us all and there was a period where we were so reactive to what was going on, and how it played out in different markets, that it felt like we just[...]