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EP 75 - Sponsorship Measurement and Reporting using Consumer and Fan Data with Rob Mills from Turnstile

Posted by Inside Sponsorship On October 08, 2019

It’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large parts of the rights holder section of the industry pedaling predetermined[...]

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EP 10 - How to Educate Fans on New Teams & Stadiums with Amy Johnson

Posted by Inside Sports Business Intelligence On September 18, 2019

Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.

The city will also be opening the newest stadium and entertainment complex as the home of the Rams and[...]

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EP 74 - Inside Nissan with Alison Tyson, Senior Manager - Brand and Sponsorship

Posted by Inside Sponsorship On September 11, 2019

Some brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they are always part of the experience, somewhere.

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EP 9 - BI and Marketing Coordination: Making a Gameplan with Hart Zwingelberg

Posted by Inside Sports Business Intelligence On August 21, 2019

For our latest episode, we recorded LIVE from the 2019 SEAT Conference at Daytona International Speedway. We were joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, Hart[...]

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EP 73 - Inside the Entertainment Lions for Sport with Judge, Ben Hartman from Octagon

Posted by Inside Sponsorship On August 15, 2019

We’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while other times it is so simple, both in idea and execution, that we think to[...]

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EP 72 - Inside AirAsia and eSports Sponsorship with Ben Rynjah

Posted by Inside Sponsorship On July 17, 2019

Airlines have been major players in the sponsorship space for some time and their affinity with sports, fashion, and other major events makes sense considering some of their passengers travel to not[...]

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EP 8 - From Data to Mobile to Fan Experience: Key Takeaways From the Horizon Summit

Posted by Inside Sports Business Intelligence On July 17, 2019

How is data being used in the sales process in sports? What are the trends we’re seeing with mobile? What are the first couple of months like stepping into a BI role with a team? How well do we[...]

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EP 7 - The Convergence of Business Intelligence and Fan Experience with Al Guido, President of the San Francisco 49ers

Posted by Inside Sports Business Intelligence On June 25, 2019

If your Business Intelligence team is newer, you are probably still proving its value to your senior leadership.

But what if you could get to a point where your team no longer has to convince those[...]

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EP 71 - Inside Experiential Sponsorship Activations with James Ward from TLA Worldwide

Posted by Inside Sponsorship On June 18, 2019

Just like data and measurement, activations is a topic that comes up in sponsorship discussions a lot. That's why we've been focussing a lot on activations at the moment, almost like a mini-series.

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