Every industry and every LOB is experiencing massive transformation at an ever-increasing pace; Sports Business Intelligence workers have the same technological hurdles to leap: rapid innovation,[...]
EP 3 - Managing Rapid Transformation in Sports BI with Mark Bashuk
EP 68 - Inside Sponsorship - Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide
The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's[...]
EP 2 - Getting WISE with Analytics Panel Discussion
Conferences are one of the oldest professional practices, but they haven’t lost their potency for being a ton of fun and very useful! Not just because of the events at the conferences, but also[...]
EP 1 - Using Analytics to Improve The Fan Experience with Aaron LeValley
In our first ever interview, I sit down with Aaron LeValley of AEG Sports and the LA Kings to chat about the success we’ve had through mutual networking and his current focus on improving the fan[...]
EP 67 - Inside Sponsorship - Sven Gloor – HSBC – The Changing Face and Future of Sponsorship
There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know[...]
Ep 0 - Inside Sports Business Intelligence
We're excited to announce that we're adding a new podcast to our portfolio for 2019. Along with "Inside Sponsorship" hosted by Mark Thompson, we are launching "Inside Sports Business Intelligence"[...]
EP 66 - Inside Sponsorship - Adam Hodge – Octagon – Sponsorship in Asia
Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow.
EP 65 - Inside Sponsorship - Bahrain Merida Pro Cycling Team with Kolja Koracak
There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams[...]
EP 64 - Inside Sponsorship - Oliver Yonchev - Social Chain - Influencer Marketing
The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power.