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EP 57 - Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE

Posted by Daniel Oyston On May 23, 2018

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

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EP 56 - Inside Sponsorship - Jackie Fast - Pinpoint

Posted by Daniel Oyston On April 24, 2018

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no[...]

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EP 52 - Inside Sponsorship - Roberta Vigilance - Vigilance Style & Grace - Event Sponsorship

Posted by Daniel Oyston On January 24, 2018

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really[...]

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EP 51 - Inside Sponsorship - Aaron Warburton - The Sponsorship Department

Posted by SponServe On January 10, 2018

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both,[...]

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EP 48 - Inside Sponsorship - Carson McKee - Snapchat

Posted by SponServe On November 23, 2017

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first[...]

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EP 47 - Inside Sponsorship - Simon Hawk - Etihad Airways Australia

Posted by SponServe On November 08, 2017

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are[...]

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EP 45 - Inside Sponsorship - The Best Bits - Edition One

Posted by SponServe On October 11, 2017

Welcome to the Edition One of Best bits of Inside Sponsorship.

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EP 44 - Inside Sponsorship - Jonathan Harris - SRI International - Sponsorship Employment Market

Posted by SponServe On September 26, 2017

There's no doubt that the sponsorship industry is in a period of huge change.

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EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations

Posted by SponServe On August 16, 2017

Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has[...]

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