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EP 57 - Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE

Posted by Inside Sponsorship On May 23, 2018

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

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EP 50 - Inside Sponsorship - Chris Wagner - NeuLion - Live Sport Gaining Traction on OTT and Social Media

Posted by Inside Sponsorship On December 19, 2017

Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by[...]

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EP 49 - Inside Sponsorship - Pat Gallagher - Super Bowl 50 and the Giants - Episode 49

Posted by Inside Sponsorship On December 06, 2017

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants.

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EP 46 - Inside Sponsorship - Rebekah Stevens - Nielsen Sports - The Greater Fusion of Sports and Entertainment

Posted by Inside Sponsorship On October 26, 2017

No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by[...]

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EP 45 - Inside Sponsorship - The Best Bits - Edition One

Posted by Inside Sponsorship On October 11, 2017

Welcome to the Edition One of Best bits of Inside Sponsorship.

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EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans

Posted by Inside Sponsorship On September 13, 2017

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.

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EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations

Posted by Inside Sponsorship On August 16, 2017

Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has[...]

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EP 40 - Inside Sponsorship - Abby Clemence - Infinity Sponsorship - Sponsorship Mistakes

Posted by Inside Sponsorship On August 01, 2017

Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment;[...]

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EP 39 - Inside Sponsorship - Claude Ringuet - Nielsen Sports - China

Posted by Inside Sponsorship On July 19, 2017

 In recent years we’ve heard a lot about the potential of emerging markets, across all industries, and it is easy to see that emerging markets will have an impact on the global sponsorship[...]

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