--- title: EP 51 - Inside Sponsorship - Aaron Warburton - The Sponsorship Department description: Aaron Warburton, The Sponsorship Department, discusses his rights holder experiences as well as those from starting out on his own & helping brands activate image: https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Aaron-Warburton-The-Sponsorship-Department-2.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 51 - Inside Sponsorship - Aaron Warburton - The Sponsorship Department Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On January 10, 2018 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department&text=EP%2051%20-%20Inside%20Sponsorship%20-%20Aaron%20Warburton%20-%20The%20Sponsorship%20Department%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department&text=EP%2051%20-%20Inside%20Sponsorship%20-%20Aaron%20Warburton%20-%20The%20Sponsorship%20Department%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department&text=EP%2051%20-%20Inside%20Sponsorship%20-%20Aaron%20Warburton%20-%20The%20Sponsorship%20Department%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department%20from%20our%20blog) Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both, parties have struggled to bring the sponsorship to life and activate it well.   It is easy to see how it can happen; especially if there is no explicit conversation about the additional investment that sponsors need to make towards activation which is over and above the investment of the sponsorship agreement.   The big brands have in-house teams that concentrate on sponsorship and so this isn’t usually too much of a problem. However, there are a number of medium and smaller sized businesses, who, combined, have a significant sponsorship presence right around the world, yet may lack the knowledge and resources to activate their sponsorships well. In fact, they can often expect the rights holder to make it all ‘happen’.   It is a shame, or even a weakness at times, because everyone wants the sponsorship to work.   One person who, while working on the rights holder side, identified this as a significant issue, and a gap in the market, and decided to strike out on his own in order to address it, is Aaron Warburton, Director of The Sponsorship Department, a boutique sponsorship agency in Sydney.    Aaron joins us to discuss his work and starting his own business, some of the challenges, a lot of the great stuff and also what he has in store for The Sponsorship Department for 2018. Aaron is an experienced operator and has lots of great insights. So, whether you one day want to strike out on your own, or want an inside perspective from a rights holder or from the brand side, there is something for everyone in the chat.   If you would like to connect with Aaron, you can do so on [LinkedIn](https://www.linkedin.com/in/aaron-warburton-55096616/), [Twitter](https://twitter.com/Aaron_Warburton) or visit [www.thesponsorshipdepartment.com.au](http://www.thesponsorshipdepartment.com.au)   Sam Irvine, our GM of Product, joins us to discuss five things he has learnt from the Big Bash League, Australia's premier T20 competition.   Enjoy.     [![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/listen-apple-podcasts-3.jpg?width=157&height=43&name=listen-apple-podcasts-3.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2)   [![sponserve inside sponsorship podcast omny button](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-omny-5.jpg?width=149&height=41&name=button-omny-5.jpg)](https://omny.fm/shows/inside-sponsorship)   [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=149&height=41&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)   --- ## Want More? Did you find this blog useful? Subscribe to receive more blogs, just like this one, direct to your inbox. \* indicates required \[gravityform id="9" title="false" description="false"\] [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department#comments-listing) [EP 50 - Inside Sponsorship - Chris Wagner - NeuLion - Live Sport Gaining Traction on OTT and Social Media ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/chris-wagner-inside-sponsorship-OTT2-1.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-chris-wagner-neulion-live-sport-gaining-traction-on-ott-and-social-media) [![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-roberta-vigilance-event-sponsorship-1-1.jpg) EP 52 - Inside Sponsorship - Roberta Vigilance - Vigilance Style & Grace - Event Sponsorship](https://blog.koresoftware.com/podcast/inside-sponsorship-roberta-vigilance-event-sponsorship-episode-52-january-2018) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing) - [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors) - [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits) - [digital (13)](https://blog.koresoftware.com/podcast/tag/digital) - [markets (13)](https://blog.koresoftware.com/podcast/tag/markets) - [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics) - [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence) - [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling) - [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies) - [content (11)](https://blog.koresoftware.com/podcast/tag/content) - [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention) - [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals) - [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio) - [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices) - [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi) - [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship) - [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm) - [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi) - [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business) - [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management) - [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast) - [data (4)](https://blog.koresoftware.com/podcast/tag/data) - [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data) - [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti) - [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting) - [events (3)](https://blog.koresoftware.com/podcast/tag/events) - [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs) - [league (3)](https://blog.koresoftware.com/podcast/tag/league) - [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement) - [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment) - [staff (3)](https://blog.koresoftware.com/podcast/tag/staff) - [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl) - [attention (2)](https://blog.koresoftware.com/podcast/tag/attention) - [china (2)](https://blog.koresoftware.com/podcast/tag/china) - [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings) - [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes) - [packages (2)](https://blog.koresoftware.com/podcast/tag/packages) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19) - [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts) - [charity (1)](https://blog.koresoftware.com/podcast/tag/charity) - [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring) - [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality) - [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship) - [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue) - [skills (1)](https://blog.koresoftware.com/podcast/tag/skills) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) ### Posts by Topic - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies) - [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics) - [attention (2)](https://blog.koresoftware.com/podcast/tag/attention) - [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices) - [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast) - [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence) - [charity (1)](https://blog.koresoftware.com/podcast/tag/charity) - [china (2)](https://blog.koresoftware.com/podcast/tag/china) - [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting) - [content (11)](https://blog.koresoftware.com/podcast/tag/content) - [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts) - [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19) - [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm) - [data (4)](https://blog.koresoftware.com/podcast/tag/data) - [digital (13)](https://blog.koresoftware.com/podcast/tag/digital) - [events (3)](https://blog.koresoftware.com/podcast/tag/events) - [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data) - [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management) - [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring) - [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality) - [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi) - [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs) - [league (3)](https://blog.koresoftware.com/podcast/tag/league) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing) - [markets (13)](https://blog.koresoftware.com/podcast/tag/markets) - [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement) - [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings) - [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes) - [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors) - [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [packages (2)](https://blog.koresoftware.com/podcast/tag/packages) - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio) - [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals) - [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship) - [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships) - [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue) - [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi) - [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti) - [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling) - [skills (1)](https://blog.koresoftware.com/podcast/tag/skills) - [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention) - [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment) - [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business) - [staff (3)](https://blog.koresoftware.com/podcast/tag/staff) - [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) see all ### Recent Posts ##### Latest Tweets [My Tweets](https://twitter.com/koresoftware) ##### Recent Posts - ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg) [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) - ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg) [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) - ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg) [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) - ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg) [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) - ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg) [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) ##### Contact [259 W 30th St., 16th Floor New York, NY 10001 United States](https://maps.google.com/maps?z=16&q=259+w+30th+st.,+ste+802+new+york,+ny+10001+united+states) +1 (212) 858-9700 +44 (207) 890-7611 **[Info@koresoftware.com](mailto:Info@koresoftware.com)** @2021 All Rights Reserved, KORE Software, Inc. - [Home](http://koresoftware.com) - [Careers](http://koresoftware.com/careers/) - [About Us](http://koresoftware.com/about-us/) - [Contact Us](http://koresoftware.com/contact-us/) - [Blog](https://blog.koresoftware.com/blog/) - [Privacy Policy](http://koresoftware.com/privacy-policy/)