Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for[...]
Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.
The city will also be opening the newest stadium and entertainment complex as the home of the Rams and[...]
For our latest episode, we recorded LIVE from the 2019 SEAT Conference at Daytona International Speedway. We were joined by the Manager of Business Intelligence at the Chicago Fire Soccer Club, [...]
How is data being used in the sales process in sports? What are the trends we’re seeing with mobile? What are the first couple of months like stepping into a BI role with a team? How well do we[...]
EP 7 - The Convergence of Business Intelligence and Fan Experience with Al Guido, President of the San Francisco 49ers
If your Business Intelligence team is newer, you are probably still proving its value to your senior leadership.
But what if you could get to a point where your team no longer has to convince[...]
EP 6 - How the BI Team for the Vegas Golden Knights Overcame Challenges to Deliver Big Wins with Kris Knief
In 2017 the Vegas Golden Knights skated their first season. No one expected too much, and yet they made it all the way to the Stanley Cup Final. The team did their work on the ice. But the off-ice[...]
NBA coaches know how to put together a winning team, and so does Chris Zeppenfeld.
Chris is the VP of Business Intelligence for the Charlotte Hornets, and according to him there are four key[...]
In our first ever interview, I sit down with Aaron LeValley of AEG Sports and the LA Kings to chat about the success we’ve had through mutual networking and his current focus on improving the fan[...]