Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.
The city will also be opening the newest stadium and entertainment complex as the home of the Rams and Chargers in 2020.
In the latest episode of Inside Sports Business Intelligence, we speak with Amy Johnson, Director of Database & Analytics for Legends, SoFi Stadium Project.
She fills us in on:
- Educating a fanbase on new teams and venues
- Building trust within the sports marketing industry
- Being open to change
- Using automation to improve fan communication
- Where business intelligence should live in the organizational chart
- The benefits of playing devils advocate
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