New York
+1 (212) 858-9700
London
+44 (203) 734-1378

EP 10 - How to Educate Fans on New Teams & Stadiums with Amy Johnson

Posted by Inside Sports Business Intelligence On September 18, 2019 0 Comments

Head Shot

Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.

 

The city will also be opening the newest stadium and entertainment complex as the home of the Rams and Chargers in 2020.

 

In the latest episode of Inside Sports Business Intelligence, we speak with Amy Johnson, Director of Database & Analytics for Legends, SoFi Stadium Project.

 

She fills us in on:

  • Educating a fanbase on new teams and venues
  • Building trust within the sports marketing industry
  • Being open to change
  • Using automation to improve fan communication
  • Where business intelligence should live in the organizational chart
  • The benefits of playing devils advocate

 

ISBI_-_10_Amy_Johnson_(Legends)-05

 

Enjoy the show below and sign up to listen via your favorite podcast platform so you never miss an episode! If you enjoy the show, please leave a rating and review.

 

 

 

 

 

Subscribe to receive email updates when we post a new podcast!

Recent Posts