A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no[...]
Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with?
Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really[...]
Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both,[...]
EP 50 - Inside Sponsorship - Chris Wagner - NeuLion - Live Sport Gaining Traction on OTT and Social Media
Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by[...]
Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants.
Welcome to the Edition One of Best bits of Inside Sponsorship.
EP 42 - Inside Sponsorship - Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves[...]