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Ep 98 - Inside Best Practice Fan Data and Use - Steve Whately - Nielsen Sports

Posted by Inside Sponsorship On July 07, 2021

No longer can audience understanding be superficial i.e. females in New York who are between 25 and 40 years old. Consumers are complex people and a rights holder’s and brand’s understanding must[...]

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Ep 97 - Inside Creativity in Sponsorship - Misha Sher - MediaCom

Posted by Inside Sponsorship On June 09, 2021

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.

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Ep 1 - The Return of The Fans: Logistics Behind Opening Stadiums Up Again

Posted by Behind the BS On June 09, 2021

Sports and entertainment organizations are beginning to welcome fans back into venues. 

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Behind the Business of Sports (BS) - Introduction Episode

Posted by Behind the BS On June 07, 2021

When you work in the sports business, you hear a lot of amazing stories… 

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Ep 96 - Inside Football Australia's Commercial Program with Tom Rischbieth

Posted by Inside Sponsorship On May 12, 2021

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic.

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EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo

Posted by Inside Sponsorship On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

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EP 58 - Inside Sponsorship - James Parkinson - Brentford FC

Posted by Inside Sponsorship On June 20, 2018

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

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EP 56 - Inside Sponsorship - Jackie Fast - Pinpoint

Posted by Inside Sponsorship On April 24, 2018

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no[...]

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EP 58 - Inside Sponsorship - Brian McCue - Winmo - Sponsorship Prospecting

Posted by Inside Sponsorship On March 28, 2018

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with?

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