--- title: EP 45 - Inside Sponsorship - The Best Bits - Edition One description: We’ve gone back through the Inside Sponsorship archives and picked out some of the gold that we think you should hear again. image: https://blog.koresoftware.com/hubfs/Imported_Blog_Media/best-bits-of-inside-sponsorship-edition-one-1.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 45 - Inside Sponsorship - The Best Bits - Edition One Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On October 11, 2017 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one&text=EP%2045%20-%20Inside%20Sponsorship%20-%20The%20Best%20Bits%20-%20Edition%20One%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one&text=EP%2045%20-%20Inside%20Sponsorship%20-%20The%20Best%20Bits%20-%20Edition%20One%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one&text=EP%2045%20-%20Inside%20Sponsorship%20-%20The%20Best%20Bits%20-%20Edition%20One%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one%20from%20our%20blog) Welcome to the Edition One of Best bits of Inside Sponsorship.   We’ve gone back through the Inside Sponsorship archives, re-listened to some of the absolutely amazing guests that have so generously taken us inside their commercial programs, and picked out some of the gold that we think you should hear again.   For edition one of the Best Bits of Inside Sponsorship, we’ve included: - **Jonathan Prosser, Group GM – Strategy & Growth at Cronulla Sharks Group**, who spoke about the value of working with a variety of new business ideas and the establishment of an in-house creative arm of the business which focuses on business growth. Jonathan also spoke about fan engagement at the Sharks and shared some of the moving stories following their historic Grand final win in 2016. - **Kim McConnie, former Senior Director, Sports Marketing at PepsiCo**, shared with us how Pepsi come up with their different activations as well as how much they monitor what their competitors are doing in the sponsorship space. Kim also spoke about what Pepsi look at when deciding to partner with someone. - **Trent Leyshan, Founder at BOOM! Sales**, discussed the art of sales including the true meaning of a warm lead, masterful questions and the need to dive deeper. - **Mike Wootton, Sponsorship Manager Auckland - Community and Sponsorship, at ASB** talked about ASB’s sponsorship and their fantastic activation of the New Zealand Marathon. Mike also outlined the important steps and possible hurdles for creating new activations as well as some of the most common mistakes he sees when people are seeking sponsorship. - **Stuart Ramsey, former Head of Sponsorship at Southampton Football Club**, spoke about the importance of storytelling, and the relevance of humour, as well as how Southampton identifies possible partners. Enjoy.   [![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/listen-apple-podcasts-3.jpg?width=157&height=43&name=listen-apple-podcasts-3.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2)   [![sponserve inside sponsorship podcast omny button](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-omny-5.jpg?width=149&height=41&name=button-omny-5.jpg)](https://omny.fm/shows/inside-sponsorship)   [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=149&height=41&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)   --- ## Want More? Did you find this blog useful? Subscribe to receive more blogs, just like this one, direct to your inbox. \* indicates required \[gravityform id="9" title="false" description="false"\] [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one#comments-listing) [EP 44 - Inside Sponsorship - Jonathan Harris - SRI International - Sponsorship Employment Market ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-jonathan-harris-sri-3.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-employment) [![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-The-Greater-Fusion-of-sports-and-entertainment-Rebekah-Stevens-Nielsen-Sports-1.jpg) EP 46 - Inside Sponsorship - Rebekah Stevens - Nielsen Sports - The Greater Fusion of Sports and Entertainment](https://blog.koresoftware.com/podcast/inside-sponsorship-the-greater-fusion-of-sports-and-entertainment-episode-46) ### Subscribe to receive email updates when we post a new podcast! - 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