Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer[...]

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first[...]

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are[...]

We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves[...]

Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment;[...]

 In recent years we’ve heard a lot about the potential of emerging markets, across all industries, and it is easy to see that emerging markets will have an impact on the global sponsorship[...]