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EP 12 - The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG

Posted by Inside Sports Business Intelligence On November 19, 2019

Making the live event fan experience as outstanding as possible takes two things:

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EP 11 - Leaders Week 2019: Engaging a Global Audience with Atul Khosla and Meredith Starkey

Posted by Inside Sports Business Intelligence On October 30, 2019

Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for[...]

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EP 10 - How to Educate Fans on New Teams & Stadiums with Amy Johnson

Posted by Inside Sports Business Intelligence On September 18, 2019

Within the last three years, Los Angeles has welcomed two NFL teams back into its arms.

 

The city will also be opening the newest stadium and entertainment complex as the home of the Rams and[...]

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EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo

Posted by Inside Sponsorship On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,[...]

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EP 58 - Inside Sponsorship - James Parkinson - Brentford FC

Posted by Inside Sponsorship On June 20, 2018

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where[...]

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EP 57 - Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE

Posted by Inside Sponsorship On May 23, 2018

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive[...]

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EP 54 - Inside Sponsorship - Ian Sargeant - Paralympics New Zealand

Posted by Inside Sponsorship On February 28, 2018

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer[...]

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EP 48 - Inside Sponsorship - Carson McKee - Snapchat

Posted by Inside Sponsorship On November 23, 2017

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first[...]

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EP 47 - Inside Sponsorship - Simon Hawk - Etihad Airways Australia

Posted by Inside Sponsorship On November 08, 2017

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are[...]

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