--- title: EP 13 - Sports Marketing & Early Data Warehousing Adoption with Jay Riola description: In this episode of Inside Sports Business Intelligence we connect with Jay Riola of the Orlando Magic to talk sports marketing and early adoption of data warehousing. image: https://blog.koresoftware.com/hubfs/Inside_Sports_Logo-01.png --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 13 - Sports Marketing & Early Data Warehousing Adoption with Jay Riola Posted by [Inside Sports Business Intelligence](https://blog.koresoftware.com/podcast/author/inside-sports-business-intelligence) On December 17, 2019 [0 Comments](https://blog.koresoftware.com/podcast/sports-marketing-early-data-warehousing-adoption#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/sports-marketing-early-data-warehousing-adoption&text=EP%2013%20-%20Sports%20Marketing%20&%20Early%20Data%20Warehousing%20Adoption%20with%20Jay%20Riola%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/sports-marketing-early-data-warehousing-adoption&text=EP%2013%20-%20Sports%20Marketing%20&%20Early%20Data%20Warehousing%20Adoption%20with%20Jay%20Riola%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/sports-marketing-early-data-warehousing-adoption&text=EP%2013%20-%20Sports%20Marketing%20&%20Early%20Data%20Warehousing%20Adoption%20with%20Jay%20Riola%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/sports-marketing-early-data-warehousing-adoption) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/sports-marketing-early-data-warehousing-adoption%20from%20our%20blog) The [Orlando Magic](https://www.nba.com/magic/) business team realized the benefits of data warehousing early on in the game. [![Jay Riola](https://blog.koresoftware.com/hs-fs/hubfs/Jay%20Riola.png?width=220&name=Jay%20Riola.png)](https://www.linkedin.com/in/jay-riola-79b52229/) Coincidentally, the new [Amway Center](https://www.amwaycenter.com/) was just opening its doors when the Magic made the plunge into advanced analytics. It was a match made in sports business heaven. In this episode of Inside Sports Business Intelligence, we catch up with the Orlando Magic’s Senior VP of Strategy & Innovation, [Jay Riola](https://www.linkedin.com/in/jay-riola-79b52229/).   ![ISBI_13_Jay_Riola_Quote2_Graphic](https://blog.koresoftware.com/hs-fs/hubfs/ISBI_13_Jay_Riola_Quote2_Graphic.jpg?width=2917&name=ISBI_13_Jay_Riola_Quote2_Graphic.jpg) He discusses three vital steps to adopting new technology like data warehousing: 1. Capture it. 2. Organize it. 3. Integrate it. Of course, there’s a little more to it. In addition to early technology adoption, we talk about: - Operating the Magic’s database in a snowflake structure. - How the Magic is offering a richer experience for all fans. - Why providing season ticket holders with more options increases retention rates. *You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show* [*on Apple Podcasts*](https://podcasts.apple.com/us/podcast/inside-sports-business-intelligence/id1453434794)*, or* [*Spotify*](https://open.spotify.com/show/5YTnmyNNCOURWJ85p7JFXl)*, or on* [*our website*](https://blog.koresoftware.com/podcast)   [![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/listen-on-applepodcasts-black-3.jpg?width=269&height=68&name=listen-on-applepodcasts-black-3.jpg)](https://itunes.apple.com/us/podcast/insidesportsbusinessintelligences-podcast/id1453434794?ls=1)[ ![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/google-podcast-button-3.jpg?width=269&height=68&name=google-podcast-button-3.jpg)](https://play.google.com/music/listen?u=0#/ps/I7c77avl22gxyxxgbhmyy4rkibq)       [0 Comments](https://blog.koresoftware.com/podcast/sports-marketing-early-data-warehousing-adoption#comments-listing) [EP 77 - Nailing the Look and Dress of an Event with Sam Goodwin from CSM Sport and Entertainment ![](https://blog.koresoftware.com/hubfs/Nailing-the-Look-and-Dress-of-an-Event-with-Sam-Goodwin-from-CSM-Sport-and-Entertainment-Inside-Sponsorship.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-look-dress-event-sam-goodwin-csm-sport-entertainment) [![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Best-Bits-2019.jpg) EP 78 - Best Bits of Inside Sponsorship 2019](https://blog.koresoftware.com/podcast/best-bits-2019) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - 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