Making the live event fan experience as outstanding as possible takes two things:
- The right people
- The right tech
At AEG, recruiting the right personnel and integrating the best technology procedures is what VP of Strategy, Digital, & Analytics, Robert Thacker, thinks about every day.
In this episode of Inside Sports Business Intelligence, we talk with Robert about:
- Handling the notable growth of his department
- Hiring for the right attitude (not necessarily skill set)
- The ups and downs of tracking 130 global budgets
- The future of live events and AI

Resources mentioned in this episode:
You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or on our website
