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EP 12 - The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG

Posted by Inside Sports Business Intelligence On November 19, 2019 0 Comments

Making the live event fan experience as outstanding as possible takes two things:

  1. The right people
  2. The right tech
Bob Thacker

At AEG, recruiting the right personnel and integrating the best technology procedures is what VP of Strategy, Digital, & Analytics, Robert Thacker, thinks about every day.


In this episode of Inside Sports Business Intelligence, we talk with Robert about:

  • Handling the notable growth of his department
  • Hiring for the right attitude (not necessarily skill set)
  • The ups and downs of tracking 130 global budgets
  • The future of live events and AI



Resources mentioned in this episode:

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