--- title: EP 54 - Inside Sponsorship - Ian Sargeant - Paralympics New Zealand description: Ian Sargeant, Commercial Manager at Paralympics New Zealand, shares his insights and stories about PNZ's highly successful sponsorship program that doesn't boast all the traditional inventory and prof image: https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Paralympics-New-Zealand-Ian-Sargeant-1.jpg --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 54 - Inside Sponsorship - Ian Sargeant - Paralympics New Zealand Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On February 28, 2018 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18&text=EP%2054%20-%20Inside%20Sponsorship%20-%20Ian%20Sargeant%20-%20Paralympics%20New%20Zealand%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18&text=EP%2054%20-%20Inside%20Sponsorship%20-%20Ian%20Sargeant%20-%20Paralympics%20New%20Zealand%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18&text=EP%2054%20-%20Inside%20Sponsorship%20-%20Ian%20Sargeant%20-%20Paralympics%20New%20Zealand%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18%20from%20our%20blog) How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer offer them to your sponsors?   What about if you are a rights holder who enjoys long and regular periods of sustained awareness and engagement, like an annual twenty plus week season? Would your job be tougher if you couldn’t rely on that high-profile regularity?   How would you even approach your job without those things?   While they are interesting hypothetical questions for most of you, they are the reality for Ian Sargeant, Commercial Manager at Paralympics New Zealand. In this episode, you’ll learn about how Ian and the organisation deliver a highly successful commercial program, without the plethora of traditional benefits most rights holders boast, as we go inside sponsorship at Paralympics New Zealand.   You can learn more about [Paralympics New Zealand](http://paralympics.org.nz/), connect with Ian on [LinkedIn](https://www.linkedin.com/in/ian-sargeant-6301a11b/), or email him directly on [isargeant at paralympics.org.nz.](https://blog.koresoftware.com/podcast/isargeant@paralympics.org.nz)   You want more? Lucky that our MD, Mark Thompson, also joins us to discuss a very interesting topic, and not one that is talked about a lot, that being the sponsorship landscape in terms of understanding third-party influencers who could be vital to success.   Enjoy.     [![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/listen-apple-podcasts-3.jpg?width=157&height=43&name=listen-apple-podcasts-3.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2)   [![sponserve inside sponsorship podcast omny button](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-omny-5.jpg?width=149&height=41&name=button-omny-5.jpg)](https://omny.fm/shows/inside-sponsorship)   [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=149&height=41&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)   --- ## Want More? Did you find this blog useful? Subscribe to receive more blogs, just like this one, direct to your inbox. \* indicates required \[gravityform id="9" title="false" description="false"\] [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-paralympics-new-zealand-ian-sargeant-ep-54-feb-18#comments-listing) [EP 18 - Inside Sponsorship - Sarah Lewis - Sursum Consulting ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Sarah-Lewis-Sursum-Consulting-1.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-sarah-lewis-sursum-consulting-ep53-feb18) [![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-ep-55-brian-mccue-winmo-1.jpg) EP 58 - Inside Sponsorship - Brian McCue - Winmo - Sponsorship Prospecting](https://blog.koresoftware.com/podcast/inside-sponsorship-brian-mccue-sponsorship-prospecting) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - 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