At Octagon, their purpose is, “to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete[...]
EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO
Born in 2008, the Indian Premier League, the IPL, is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight[...]
EP 84 - Inside One Championship with Hari Vijayarajan - group Chief Commercial Officer
ONE Championship is a celebration of Asia’s greatest cultural treasure and its deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion.Their mission is[...]
EP 83 - Inside Events and Sponsorship During a Crisis with Chris Baylis - The Sponsorship Collective
Like any crisis, throughout COVID-19, many of you have had to deal with managing events and making decisions on canceling, postponing, or pivoting those events. Further, some of you have events on[...]
EP 82 - Inside Sponsorship Contracts During A Crisis With James Earl - Fladgate Lawyers
We have contracts for a reason. They set out the rules and expectations for us all to operate in a sponsorship for the good of all and they are set out with all the right intentions – to do good[...]
EP 81 - Inside 3-Win Sponsorships with John Balkam
Part of the complexity around the conscious consumer is their expectation that brands stand for something, that they believe in something, and that they will actually do something about it.
As[...]
EP 80 - Inside Sponsorship Data, Digital, and Analytics with Eddie Fitzgibbon - 4Front
EP 14 - The Evolution of Business Careers in Sports with Russell Scibetti & Adam Grow
It’s striking how much the sports business industry can feel like a big family.
EP 79 - Inside Athlete Appearances and Sponsorship with James Begley - Pickstar
Player appearances can be immensely powerful as part of a sponsorship. And it seems simple enough - put a huge star on stage, in front of a room of people you are trying to impress, or in a[...]