It’s striking how much the sports business industry can feel like a big family.

Player appearances can be immensely powerful as part of a sponsorship. And it seems simple enough - put a huge star on stage, in front of a room of people you are trying to impress, or in a marquee[...]

2019 has been a great year filled with lots of amazing chats with sponsorship professionals from all over the world.

As such, we thought we’d wrap up 2019 by revisiting the best bits of our 13[...]

The Orlando Magic business team realized the benefits of data warehousing early on in the game.

The right look for an event can make or break the impact it has not only those attending but also those watching from afar and definitely on how sponsors, and even potential commercial partners,[...]

Making the live event fan experience as outstanding as possible takes two things:

There are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often see a lot of movement within the community, with people moving from one rights[...]

Filling seats in the venues means more than offering tickets at a reasonable price. It’s about knowing your fans and the different segments of opportunities to create different experiences for[...]