---
title: EP 40 - Inside Sponsorship - Abby Clemence - Infinity Sponsorship - Sponsorship Mistakes
description: "Abby Clemence, from Infinity Sponsorship, joins us for a detailed and insightful discussion of the \"7 Sponsorship Mistakes I Will Never Make Again\""
image: https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Mistakes-Abby-Clemence-from-Infinity-Sponsorship-1.jpg
---

New York

+1 (212) 858-9700

London

+44 (203) 734-1378

- <https://twitter.com/KOREsoftware>
- <https://www.linkedin.com/company/kore-software>

[CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted)

[![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/)

[REQUEST DEMO](https://info.koresoftware.com/demo-reques)

- [PRODUCTS](http://koresoftware.com/products/)
- [SERVICES](http://koresoftware.com/kpi/)
- [RESOURCES](http://koresoftware.com/resource-library/)
- [ABOUT](http://koresoftware.com/about-us/)
- [BLOG](http://blog.KOREsoftware.com/blog)
- [PODCASTS](https://blog.koresoftware.com/podcast)

# EP 40 - Inside Sponsorship - Abby Clemence - Infinity Sponsorship - Sponsorship Mistakes

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On August 01, 2017 [0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship#comments-listing)

[![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship&text=EP%2040%20-%20Inside%20Sponsorship%20-%20Abby%20Clemence%20-%20Infinity%20Sponsorship%20-%20Sponsorship%20Mistakes%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship&text=EP%2040%20-%20Inside%20Sponsorship%20-%20Abby%20Clemence%20-%20Infinity%20Sponsorship%20-%20Sponsorship%20Mistakes%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship&text=EP%2040%20-%20Inside%20Sponsorship%20-%20Abby%20Clemence%20-%20Infinity%20Sponsorship%20-%20Sponsorship%20Mistakes%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship%20from%20our%20blog)

Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh, it’ll be different this time around!”. Maybe we just don’t know how to do it better.

 

The thing is, we can learn from mistakes but most of us don’t really want to talk about them too much or seek advice. Then there are the mistakes that we haven’t made yet but which others have made and we can learn from.

 

Luckily, Abby Clemence, from Infinity Sponsorship, is willing to talk about her mistakes and what she’s learned.

 

A while back, we received an email from Abby with the subject *7 Sponsorship Mistakes I Will Never Make Again*. It was an insightful read and, as an international speaker and one of Australasia's leading corporate partnership advisors to the Not-For-Profit Sector, we thought it was a great opportunity to invite Abby on the show and share her mistakes with you in detail.

 

If you want to connect with Abby then there are lots of great opportunities including [website](http://www.infinitysponsorship.com.au/), [Facebook](https://www.facebook.com/InfinitySponsorship), [Twitter](https://twitter.com/infinitysponsor), [LinkedIn](https://au.linkedin.com/in/abbyclemence) and a great [LinkedIn Group](https://www.linkedin.com/groups/Ultimate-NonProfit-Charity-Sponsorship-Network-7061604/about).

 

There’s also Abby’s [Fundraising Academy](https://www.infinitysponsorship.com.au/academy) and a [Free 14-day Sponsorship-Game-Changer Program](https://www.infinitysponsorship.com.au/14-day-sponsorship-game-changer/) which are both definitely worth your time.

If you love this episode, and you haven’t already, you should head way back to [Episode Nine](https://www.sponserve.net/abby-clemence-not-for-profit-sponsorship/) where we had Abby on the show where, again, she shared loads of great insights and advice.

 

Also on the episode, we welcome a new contributor to the podcast, Sam Irvine, who is our Territory Manager for SponServe in Australia and New Zealand. Sam joins us to share a key question that he wished he had asked sponsors but never did.

 

Enjoy.

 

 

[![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/listen-apple-podcasts-3.jpg?width=157&height=43&name=listen-apple-podcasts-3.jpg)](https://itunes.apple.com/us/podcast/inside-sponsorship/id1084325972?mt=2)   [![sponserve inside sponsorship podcast omny button](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-omny-5.jpg?width=149&height=41&name=button-omny-5.jpg)](https://omny.fm/shows/inside-sponsorship)   [![Inside Sponsorship Podcast](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/button-stitcher-5.jpg?width=149&height=41&name=button-stitcher-5.jpg)](http://app.stitcher.com/browse/feed/83334/episodes)

 

---

## Want More?

Did you find this blog useful? Subscribe to receive more blogs, just like this one, direct to your inbox.

\* indicates required

\[gravityform id="9" title="false" description="false"\]

[0 Comments](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship#comments-listing) 

[EP 39 - Inside Sponsorship - Claude Ringuet - Nielsen Sports - China ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-china-claude-ringuet-nielsen2-1.jpg)](https://blog.koresoftware.com/podcast/inside-sponsorship-china-claude-ringuet) [![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/IP-Owners-Controlling-Content_-Max-Barnett-Nielsen-Sports-1.jpg) EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports)

### Subscribe to receive email updates when we post a new podcast!

- Recent
- Popular
- Topics

### Lists by Topic

- [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast)
- [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice)
- [activation (20)](https://blog.koresoftware.com/podcast/tag/activation)
- [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives)
- [managing (17)](https://blog.koresoftware.com/podcast/tag/managing)
- [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales)
- [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships)
- [value (16)](https://blog.koresoftware.com/podcast/tag/value)
- [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing)
- [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors)
- [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits)
- [digital (13)](https://blog.koresoftware.com/podcast/tag/digital)
- [markets (13)](https://blog.koresoftware.com/podcast/tag/markets)
- [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics)
- [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence)
- [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling)
- [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies)
- [content (11)](https://blog.koresoftware.com/podcast/tag/content)
- [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention)
- [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals)
- [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy)
- [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio)
- [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices)
- [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi)
- [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship)
- [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm)
- [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi)
- [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business)
- [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management)
- [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast)
- [data (4)](https://blog.koresoftware.com/podcast/tag/data)
- [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data)
- [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti)
- [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting)
- [events (3)](https://blog.koresoftware.com/podcast/tag/events)
- [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs)
- [league (3)](https://blog.koresoftware.com/podcast/tag/league)
- [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement)
- [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment)
- [staff (3)](https://blog.koresoftware.com/podcast/tag/staff)
- [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl)
- [attention (2)](https://blog.koresoftware.com/podcast/tag/attention)
- [china (2)](https://blog.koresoftware.com/podcast/tag/china)
- [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings)
- [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes)
- [packages (2)](https://blog.koresoftware.com/podcast/tag/packages)
- [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell)
- [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19)
- [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts)
- [charity (1)](https://blog.koresoftware.com/podcast/tag/charity)
- [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring)
- [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality)
- [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship)
- [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue)
- [skills (1)](https://blog.koresoftware.com/podcast/tag/skills)
- [video (1)](https://blog.koresoftware.com/podcast/tag/video)

### Posts by Topic

- [activation (20)](https://blog.koresoftware.com/podcast/tag/activation)
- [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies)
- [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics)
- [attention (2)](https://blog.koresoftware.com/podcast/tag/attention)
- [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits)
- [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice)
- [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices)
- [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast)
- [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence)
- [charity (1)](https://blog.koresoftware.com/podcast/tag/charity)
- [china (2)](https://blog.koresoftware.com/podcast/tag/china)
- [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting)
- [content (11)](https://blog.koresoftware.com/podcast/tag/content)
- [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts)
- [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19)
- [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm)
- [data (4)](https://blog.koresoftware.com/podcast/tag/data)
- [digital (13)](https://blog.koresoftware.com/podcast/tag/digital)
- [events (3)](https://blog.koresoftware.com/podcast/tag/events)
- [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data)
- [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management)
- [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring)
- [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality)
- [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi)
- [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs)
- [league (3)](https://blog.koresoftware.com/podcast/tag/league)
- [managing (17)](https://blog.koresoftware.com/podcast/tag/managing)
- [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing)
- [markets (13)](https://blog.koresoftware.com/podcast/tag/markets)
- [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement)
- [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings)
- [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes)
- [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors)
- [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl)
- [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives)
- [packages (2)](https://blog.koresoftware.com/podcast/tag/packages)
- [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast)
- [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio)
- [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals)
- [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship)
- [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships)
- [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue)
- [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi)
- [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti)
- [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling)
- [skills (1)](https://blog.koresoftware.com/podcast/tag/skills)
- [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention)
- [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship)
- [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales)
- [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment)
- [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business)
- [staff (3)](https://blog.koresoftware.com/podcast/tag/staff)
- [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy)
- [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell)
- [value (16)](https://blog.koresoftware.com/podcast/tag/value)
- [video (1)](https://blog.koresoftware.com/podcast/tag/video)

see all

### Recent Posts

##### Latest Tweets

[My Tweets](https://twitter.com/koresoftware)

##### Recent Posts

- ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg)
  
  [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc)
- ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg)
  
  [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports)
- ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg)
  
  [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director)
- ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg)
  
  [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia)
- ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg)
  
  [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum)

##### Contact

[259 W 30th St., 16th Floor New York, NY 10001 United States](https://maps.google.com/maps?z=16&q=259+w+30th+st.,+ste+802+new+york,+ny+10001+united+states)

+1 (212) 858-9700

+44 (207) 890-7611

**[Info@koresoftware.com](mailto:Info@koresoftware.com)**

@2021 All Rights Reserved, KORE Software, Inc.

- [Home](http://koresoftware.com)
- [Careers](http://koresoftware.com/careers/)
- [About Us](http://koresoftware.com/about-us/)
- [Contact Us](http://koresoftware.com/contact-us/)
- [Blog](https://blog.koresoftware.com/blog/)
- [Privacy Policy](http://koresoftware.com/privacy-policy/)