--- title: KORE Software Podcasts | best practice (3) description: best practice | KORE Software and SponServe's sports business podcast that attacks strategies and best practices for sponsorship and business intelligence. (3) --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/best-bits-of-inside-sponsorship-edition-one-1.jpg) ## [EP 45 - Inside Sponsorship - The Best Bits - Edition One](https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On October 11, 2017 Welcome to the Edition One of Best bits of Inside Sponsorship. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-best-bits-edition-one) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-jonathan-harris-sri-3.jpg) ## [EP 44 - Inside Sponsorship - Jonathan Harris - SRI International - Sponsorship Employment Market](https://blog.koresoftware.com/podcast/inside-sponsorship-employment) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On September 26, 2017 There's no doubt that the sponsorship industry is in a period of huge change. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-employment) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Changing-Attention-Spans-sponsorship2-1.jpg) ## [EP 43 - Inside Sponsorship - Spencer Nolan - Nielsen Sports - Changing Attention Spans](https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On September 13, 2017 With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-changing-attention-spans-spencer-nolan-nielsen-sports) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inferring-Corporate-Motives-How-Deal-Characteristics-Shape-Sponsorship-Perceptions-1.jpg) ## [EP 42 - Inside Sponsorship - Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions](https://blog.koresoftware.com/podcast/inside-sponsorship-inferring-corporate-motives-how-deal-characteristics-shape-sponsorship-perceptions) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 30, 2017 We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves “Of\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-inferring-corporate-motives-how-deal-characteristics-shape-sponsorship-perceptions) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/IP-Owners-Controlling-Content_-Max-Barnett-Nielsen-Sports-1.jpg) ## [EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 16, 2017 Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Mistakes-Abby-Clemence-from-Infinity-Sponsorship-1.jpg) ## [EP 40 - Inside Sponsorship - Abby Clemence - Infinity Sponsorship - Sponsorship Mistakes](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 01, 2017 Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh,\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-china-claude-ringuet-nielsen2-1.jpg) ## [EP 39 - Inside Sponsorship - Claude Ringuet - Nielsen Sports - China](https://blog.koresoftware.com/podcast/inside-sponsorship-china-claude-ringuet) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On July 19, 2017  In recent years we’ve heard a lot about the potential of emerging markets, across all industries, and it is easy to see that emerging markets will have an impact on the global sponsorship industry. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-china-claude-ringuet) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-CDW-Dan-Frystak-1.jpg) ## [EP 38 - Inside Sponsorship - Dan Frystak - CDW](https://blog.koresoftware.com/podcast/inside-sponsorship-cdw-dan-frystak) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On July 05, 2017 You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-cdw-dan-frystak) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Michael-Tange-Nielsen-Sports-Unified-Measurement-1.jpg) ## [EP 37 - Inside Sponsorship - Michael Tange - Nielsen Sports And Entertainment - Unified Measurement](https://blog.koresoftware.com/podcast/inside-sponsorship-unified-measurement-michael-tange-nielsen-sports-and-entertainment) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On June 21, 2017 How do you measure and report on sponsorships when there are so many moving parts? [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-unified-measurement-michael-tange-nielsen-sports-and-entertainment) Page 3 of 3 [1](https://blog.koresoftware.com/podcast/tag/best-practice/page/1) [2](https://blog.koresoftware.com/podcast/tag/best-practice/page/2) [3](https://blog.koresoftware.com/podcast/tag/best-practice/page/3) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships) - 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[Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) see all ### Recent Posts ##### Latest Tweets [My Tweets](https://twitter.com/koresoftware) ##### Recent Posts - ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg) [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) - ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg) [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) - ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg) [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) - ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg) [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) - ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg) [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) ##### Contact [259 W 30th St., 16th Floor New York, NY 10001 United States](https://maps.google.com/maps?z=16&q=259+w+30th+st.,+ste+802+new+york,+ny+10001+united+states) +1 (212) 858-9700 +44 (207) 890-7611 **[Info@koresoftware.com](mailto:Info@koresoftware.com)** @2021 All Rights Reserved, KORE Software, Inc. - 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