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EP 70 - Inside Sponsorship Activations with Rik Conti from MAAKE

Posted by Inside Sponsorship On May 22, 2019

Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive[...]

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EP 69 - Inside Sponsorship - Broadcast Sponsorship with Patrick Moloughney from Seven West Media

Posted by Inside Sponsorship On April 23, 2019


A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with[...]

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EP 68 - Inside Sponsorship - Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide

Posted by Inside Sponsorship On March 27, 2019


The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's[...]

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EP 67 - Inside Sponsorship - Sven Gloor – HSBC – The Changing Face and Future of Sponsorship

Posted by Inside Sponsorship On March 13, 2019


There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know[...]

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EP 66 - Inside Sponsorship - Adam Hodge – Octagon – Sponsorship in Asia

Posted by Inside Sponsorship On February 05, 2019


Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow.

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EP 65 - Inside Sponsorship - Bahrain Merida Pro Cycling Team with Kolja Koracak

Posted by Inside Sponsorship On January 08, 2019

There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams[...]

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EP 64 - Inside Sponsorship - Oliver Yonchev - Social Chain - Influencer Marketing

Posted by Inside Sponsorship On December 04, 2018

The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power.


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EP 63 - Inside Sponsorship - Pat Cunningham - Westpac Group

Posted by Inside Sponsorship On November 07, 2018

Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports[...]

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EP 62 - Inside Sponsorship - Patrick Walker - Fundraising in Sport - Australian Sports Foundation

Posted by Inside Sponsorship On October 10, 2018

Sponsorship, these days, is a well-worn path. Rights holder’s commercial programs are well established and there is lots of great advice and best-practice to follow. While fundraising is a[...]

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