--- title: KORE Software Podcasts | Inside Sponsorship (2) description: KORE Software and SponServe's sports business podcast that attacks strategies and best practices for sponsorship and business intelligence. (2) --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Data-and-Analytics-with-Eddie-Fitzgibbon---4Front---Ep-80.jpg) ## [EP 80 - Inside Sponsorship Data, Digital, and Analytics with Eddie Fitzgibbon - 4Front](https://blog.koresoftware.com/podcast/inside-data-digital-analytics-eddie-fitzgibbon-4front) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On February 19, 2020 [Read More](https://blog.koresoftware.com/podcast/inside-data-digital-analytics-eddie-fitzgibbon-4front) ![](https://blog.koresoftware.com/hubfs/Inside-Athlete-Appearances-and-Sponsorship-with-James-Begley---Pickstar---Inside-Sponsorship.jpg) ## [EP 79 - Inside Athlete Appearances and Sponsorship with James Begley - Pickstar](https://blog.koresoftware.com/podcast/inside-athlete-appearances-sponsorship-with-james-begley-pickstar) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On January 21, 2020 Player appearances can be immensely powerful as part of a sponsorship. And it seems simple enough - put a huge star on stage, in front of a room of people you are trying to impress, or in a marquee\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-athlete-appearances-sponsorship-with-james-begley-pickstar) ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Best-Bits-2019.jpg) ## [EP 78 - Best Bits of Inside Sponsorship 2019](https://blog.koresoftware.com/podcast/best-bits-2019) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On December 25, 2019 2019 has been a great year filled with lots of amazing chats with sponsorship professionals from all over the world. As such, we thought we’d wrap up 2019 by revisiting the best bits of our 13\[...\] [Read More](https://blog.koresoftware.com/podcast/best-bits-2019) ![](https://blog.koresoftware.com/hubfs/Nailing-the-Look-and-Dress-of-an-Event-with-Sam-Goodwin-from-CSM-Sport-and-Entertainment-Inside-Sponsorship.jpg) ## [EP 77 - Nailing the Look and Dress of an Event with Sam Goodwin from CSM Sport and Entertainment](https://blog.koresoftware.com/podcast/inside-sponsorship-look-dress-event-sam-goodwin-csm-sport-entertainment) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On November 27, 2019 The right look for an event can make or break the impact it has not only those attending but also those watching from afar and definitely on how sponsors, and even potential commercial partners,\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-look-dress-event-sam-goodwin-csm-sport-entertainment) ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Mastercard-Australasia-Katherine-Butterworth.jpg) ## [EP 76 - Inside Sponsorship at Mastercard Australasia with Katherine Butterworth](https://blog.koresoftware.com/podcast/inside-sponsorship-mastercard-australasia-katherine-butterworth) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On November 06, 2019 There are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often see a lot of movement within the community, with people moving from one rights\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-mastercard-australasia-katherine-butterworth) ![](https://blog.koresoftware.com/hubfs/Inside-Sposnorship---Sponsorship-Measurement-and-Reporting-using-Consumer-and-Fan-Data-with-Rob-Mills-from-Turnstile-2.jpg) ## [EP 75 - Sponsorship Measurement and Reporting using Consumer and Fan Data with Rob Mills from Turnstile](https://blog.koresoftware.com/podcast/sponsorship-measurement-reporting-consumer-fan-data-rob-mills-turnstile) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On October 08, 2019 It’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large parts of the rights holder section of the industry pedaling predetermined\[...\] [Read More](https://blog.koresoftware.com/podcast/sponsorship-measurement-reporting-consumer-fan-data-rob-mills-turnstile) ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-nissan-alison-tyson.jpg) ## [EP 74 - Inside Nissan with Alison Tyson, Senior Manager - Brand and Sponsorship](https://blog.koresoftware.com/podcast/nissan-alison-tyson) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On September 11, 2019 Some brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they are always part of the experience, somewhere. [Read More](https://blog.koresoftware.com/podcast/nissan-alison-tyson) ![](https://blog.koresoftware.com/hubfs/Entertainment-Lions-Sport-Ben-Hartman-Octagon.jpg) ## [EP 73 - Inside the Entertainment Lions for Sport with Judge, Ben Hartman from Octagon](https://blog.koresoftware.com/podcast/inside-entertainment-lions-for-sport-ben-hartman-octagon) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 15, 2019 We’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while other times it is so simple, both in idea and execution, that we think to\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-entertainment-lions-for-sport-ben-hartman-octagon) ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-AirAsia-eSports-Ben-Rynjah.jpg) ## [EP 72 - Inside AirAsia and eSports Sponsorship with Ben Rynjah](https://blog.koresoftware.com/podcast/inside-airasia-and-esports-sponsorship-with-ben-rynjah) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On July 17, 2019 Airlines have been major players in the sponsorship space for some time and their affinity with sports, fashion, and other major events makes sense considering some of their passengers travel to not\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-airasia-and-esports-sponsorship-with-ben-rynjah) Page 2 of 10 [1](https://blog.koresoftware.com/podcast/author/inside-sponsorship/page/1) [2](https://blog.koresoftware.com/podcast/author/inside-sponsorship/page/2) [3](https://blog.koresoftware.com/podcast/author/inside-sponsorship/page/3) [4](https://blog.koresoftware.com/podcast/author/inside-sponsorship/page/4) [5](https://blog.koresoftware.com/podcast/author/inside-sponsorship/page/5) [...](https://blog.koresoftware.com/podcast/author/inside-sponsorship/page/7) [10](https://blog.koresoftware.com/podcast/author/inside-sponsorship/page/10) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing) - [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors) - [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits) - [digital (13)](https://blog.koresoftware.com/podcast/tag/digital) - [markets (13)](https://blog.koresoftware.com/podcast/tag/markets) - [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics) - [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence) - [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling) - [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies) - [content (11)](https://blog.koresoftware.com/podcast/tag/content) - [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention) - [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals) - [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio) - [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices) - [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi) - [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship) - [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm) - [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi) - [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business) - [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management) - [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast) - [data (4)](https://blog.koresoftware.com/podcast/tag/data) - [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data) - [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti) - [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting) - [events (3)](https://blog.koresoftware.com/podcast/tag/events) - [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs) - [league (3)](https://blog.koresoftware.com/podcast/tag/league) - [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement) - [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment) - [staff (3)](https://blog.koresoftware.com/podcast/tag/staff) - [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl) - [attention (2)](https://blog.koresoftware.com/podcast/tag/attention) - [china (2)](https://blog.koresoftware.com/podcast/tag/china) - [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings) - [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes) - [packages (2)](https://blog.koresoftware.com/podcast/tag/packages) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19) - [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts) - [charity (1)](https://blog.koresoftware.com/podcast/tag/charity) - [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring) - [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality) - [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship) - [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue) - [skills (1)](https://blog.koresoftware.com/podcast/tag/skills) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) ### Posts by Topic - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies) - [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics) - [attention (2)](https://blog.koresoftware.com/podcast/tag/attention) - [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices) - [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast) - [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence) - [charity (1)](https://blog.koresoftware.com/podcast/tag/charity) - [china (2)](https://blog.koresoftware.com/podcast/tag/china) - [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting) - [content (11)](https://blog.koresoftware.com/podcast/tag/content) - [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts) - [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19) - [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm) - [data (4)](https://blog.koresoftware.com/podcast/tag/data) - [digital (13)](https://blog.koresoftware.com/podcast/tag/digital) - [events (3)](https://blog.koresoftware.com/podcast/tag/events) - [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data) - [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management) - [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring) - [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality) - [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi) - [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs) - [league (3)](https://blog.koresoftware.com/podcast/tag/league) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing) - [markets (13)](https://blog.koresoftware.com/podcast/tag/markets) - [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement) - [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings) - [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes) - [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors) - [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [packages (2)](https://blog.koresoftware.com/podcast/tag/packages) - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio) - [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals) - [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship) - [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships) - [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue) - [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi) - [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti) - [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling) - [skills (1)](https://blog.koresoftware.com/podcast/tag/skills) - [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention) - [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment) - [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business) - [staff (3)](https://blog.koresoftware.com/podcast/tag/staff) - [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) see all ### Recent Posts ##### Latest Tweets [My Tweets](https://twitter.com/koresoftware) ##### Recent Posts - ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg) [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) - ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg) [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) - ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg) [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) - ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg) [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) - ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg) [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) ##### Contact [259 W 30th St., 16th Floor New York, NY 10001 United States](https://maps.google.com/maps?z=16&q=259+w+30th+st.,+ste+802+new+york,+ny+10001+united+states) +1 (212) 858-9700 +44 (207) 890-7611 **[Info@koresoftware.com](mailto:Info@koresoftware.com)** @2021 All Rights Reserved, KORE Software, Inc. - [Home](http://koresoftware.com) - [Careers](http://koresoftware.com/careers/) - [About Us](http://koresoftware.com/about-us/) - [Contact Us](http://koresoftware.com/contact-us/) - [Blog](https://blog.koresoftware.com/blog/) - [Privacy Policy](http://koresoftware.com/privacy-policy/)