Most of us will never know the horrors of combat. Many servicemen and women suffer life-changing injuries, both visible and invisible, while serving their countries. How do they find the motivation[...]

While there are lots of things that go into making a partnership successful, there is probably one element that is more important than others – ensuring that the benefits you offer a sponsor are done[...]

Banks have big budgets and there aren’t many that don’t utilise sponsorship as part of their marketing plan.

The English Premier League commands a worldwide audience. Current values of shirt sponsors, across the 20 teams, totals £233.6M per season. It’s clearly big business and attracts big brands and[...]

Wagering sponsorship has grown significantly; especially in the sports sector. It creates a lot of debate both within the industry and the general public.

In this Inside Sponsorship episode, we speak to Jason Cornell and go inside a wide range of sponsorship programs including the Hong Kong 7s and the Hong Kong Jockey Club.

In this Inside Sponsorship episode, we speak to Tomas Ravelid, CEO and Director of Brand Partnerships at Australian eSports Media Group.

In this Inside Sponsorship episode, we speak to Jonathan Prosser, Group GM – Strategy & Growth at Cronulla Sharks Rugby League Football Club.

In this Inside Sponsorship episode, we speak to Steven Powell, Executive Vice President & Chief Commercial Officer at Houston Dynamo.