Just like data and measurement, activations is a topic that comes up in sponsorship discussions a lot. That's why we've been focussing a lot on activations at the moment, almost like a mini-series.

Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive massive[...]

A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with[...]

The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's[...]

There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know[...]

Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow.

There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams to[...]

The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power.

Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports[...]