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EP 75 - Sponsorship Measurement and Reporting using Consumer and Fan Data with Rob Mills from Turnstile

Posted by Inside Sponsorship On October 08, 2019

It’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large parts of the rights holder section of the industry pedaling predetermined[...]

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EP 74 - Inside Nissan with Alison Tyson, Senior Manager - Brand and Sponsorship

Posted by Inside Sponsorship On September 11, 2019

Some brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they are always part of the experience, somewhere.

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EP 73 - Inside the Entertainment Lions for Sport with Judge, Ben Hartman from Octagon

Posted by Inside Sponsorship On August 15, 2019

We’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while other times it is so simple, both in idea and execution, that we think to[...]

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EP 72 - Inside AirAsia and eSports Sponsorship with Ben Rynjah

Posted by Inside Sponsorship On July 17, 2019

Airlines have been major players in the sponsorship space for some time and their affinity with sports, fashion, and other major events makes sense considering some of their passengers travel to[...]

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EP 71 - Inside Experiential Sponsorship Activations with James Ward from TLA Worldwide

Posted by Inside Sponsorship On June 18, 2019

Just like data and measurement, activations is a topic that comes up in sponsorship discussions a lot. That's why we've been focussing a lot on activations at the moment, almost like a mini-series.

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EP 70 - Inside Sponsorship Activations with Rik Conti from MAAKE

Posted by Inside Sponsorship On May 22, 2019

Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive[...]

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EP 69 - Inside Sponsorship - Broadcast Sponsorship with Patrick Moloughney from Seven West Media

Posted by Inside Sponsorship On April 23, 2019


A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with[...]

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EP 68 - Inside Sponsorship - Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide

Posted by Inside Sponsorship On March 27, 2019


The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's[...]

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EP 67 - Inside Sponsorship - Sven Gloor – HSBC – The Changing Face and Future of Sponsorship

Posted by Inside Sponsorship On March 13, 2019


There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know[...]

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