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EP 79 - Inside Athlete Appearances and Sponsorship with James Begley - Pickstar

Posted by Inside Sponsorship On January 22, 2020


Player appearances can be immensely powerful as part of a sponsorship. And it seems simple enough - put a huge star on stage, in front of a room of people you are trying to impress, or in a[...]

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EP 78 - Best Bits of Inside Sponsorship 2019

Posted by Inside Sponsorship On December 25, 2019


2019 has been a great year filled with lots of amazing chats with sponsorship professionals from all over the world.


As such, we thought we’d wrap up 2019 by revisiting the best bits of our 13[...]

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EP 77 - Nailing the Look and Dress of an Event with Sam Goodwin from CSM Sport and Entertainment

Posted by Inside Sponsorship On November 27, 2019


The right look for an event can make or break the impact it has not only those attending but also those watching from afar and definitely on how sponsors, and even potential commercial partners,[...]

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EP 76 - Inside Sponsorship at Mastercard Australasia with Katherine Butterworth

Posted by Inside Sponsorship On November 06, 2019

There are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often see a lot of movement within the community, with people moving from one[...]

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EP 75 - Sponsorship Measurement and Reporting using Consumer and Fan Data with Rob Mills from Turnstile

Posted by Inside Sponsorship On October 08, 2019

It’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large parts of the rights holder section of the industry pedaling predetermined[...]

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EP 74 - Inside Nissan with Alison Tyson, Senior Manager - Brand and Sponsorship

Posted by Inside Sponsorship On September 11, 2019

Some brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they are always part of the experience, somewhere.

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EP 73 - Inside the Entertainment Lions for Sport with Judge, Ben Hartman from Octagon

Posted by Inside Sponsorship On August 15, 2019

We’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while other times it is so simple, both in idea and execution, that we think to[...]

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EP 72 - Inside AirAsia and eSports Sponsorship with Ben Rynjah

Posted by Inside Sponsorship On July 17, 2019

Airlines have been major players in the sponsorship space for some time and their affinity with sports, fashion, and other major events makes sense considering some of their passengers travel to[...]

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EP 71 - Inside Experiential Sponsorship Activations with James Ward from TLA Worldwide

Posted by Inside Sponsorship On June 18, 2019

Just like data and measurement, activations is a topic that comes up in sponsorship discussions a lot. That's why we've been focussing a lot on activations at the moment, almost like a mini-series.

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