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Ep 97 - Inside Creativity in Sponsorship - Misha Sher - MediaCom

Posted by Inside Sponsorship On June 09, 2021

In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.

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Ep 96 - Inside Football Australia's Commercial Program with Tom Rischbieth

Posted by Inside Sponsorship On May 12, 2021

Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic.

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Ep 95 - The Impending Ban on Gambling Sponsorship in the UK - Joel Seymour-Hyde - Octagon

Posted by Inside Sponsorship On April 14, 2021

Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords[...]

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Ep 94 - Inside an Agency One Year on From COVID-19 - Shannan Quinn - PRISM

Posted by Inside Sponsorship On March 17, 2021

It has been a whole year since the world shut down because of the pandemic.

 

The plights of rights holders and brands is well documented. Often forgotten in the sponsorship conversation, however,[...]

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Ep 93 - Inside Arsenal FC - Alice Larkworthy

Posted by Inside Sponsorship On February 17, 2021

As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favorable, they are one of the big six English football clubs, boasting a sponsorship[...]

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Ep 92 - Inside Sponsorship - Best Bits of 2020

Posted by Inside Sponsorship On January 20, 2021

Despite the challenges of 2020, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world.

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Ep 91 - Inside Hyper-passions - Luke Haynes - M&C Saatchi Sport & Entertainment

Posted by Inside Sponsorship On December 23, 2020

Passions drive us. Passions define us. Passions connect us. Yet, passions are changing and with the explosion of digital, the democratisation of media, and a plethora of publishing tools[...]

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Ep 90 - Inside Data and Chasing Sponsorship Value - Scott Tilton - Hoookit

Posted by Inside Sponsorship On November 25, 2020

Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry.

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Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive

Posted by Inside Sponsorship On October 28, 2020

We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity.

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