--- title: KORE Software Podcasts (8) description: KORE Software and SponServe's sports business podcast that attacks strategies and best practices for sponsorship and business intelligence. (8) --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/IP-Owners-Controlling-Content_-Max-Barnett-Nielsen-Sports-1.jpg) ## [EP 41 - Inside Sponsorship - Max Barnett - Nielsen Sports - IP Owners Controlling Content and Conversations](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 16, 2017 Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-ip-owners-controlling-content-and-conversations-max-barnett-nielsen-sports) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Mistakes-Abby-Clemence-from-Infinity-Sponsorship-1.jpg) ## [EP 40 - Inside Sponsorship - Abby Clemence - Infinity Sponsorship - Sponsorship Mistakes](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On August 01, 2017 Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh,\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-sponsorship-mistakes-abby-clemence-from-infinity-sponsorship) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-china-claude-ringuet-nielsen2-1.jpg) ## [EP 39 - Inside Sponsorship - Claude Ringuet - Nielsen Sports - China](https://blog.koresoftware.com/podcast/inside-sponsorship-china-claude-ringuet) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On July 19, 2017  In recent years we’ve heard a lot about the potential of emerging markets, across all industries, and it is easy to see that emerging markets will have an impact on the global sponsorship industry. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-china-claude-ringuet) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-CDW-Dan-Frystak-1.jpg) ## [EP 38 - Inside Sponsorship - Dan Frystak - CDW](https://blog.koresoftware.com/podcast/inside-sponsorship-cdw-dan-frystak) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On July 05, 2017 You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-cdw-dan-frystak) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Michael-Tange-Nielsen-Sports-Unified-Measurement-1.jpg) ## [EP 37 - Inside Sponsorship - Michael Tange - Nielsen Sports And Entertainment - Unified Measurement](https://blog.koresoftware.com/podcast/inside-sponsorship-unified-measurement-michael-tange-nielsen-sports-and-entertainment) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On June 21, 2017 How do you measure and report on sponsorships when there are so many moving parts? [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-unified-measurement-michael-tange-nielsen-sports-and-entertainment) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Sales-Trent-Leyshan-1.jpg) ## [EP 36 - Inside Sponsorship -  Trent Leyshan - BOOM! Sales](https://blog.koresoftware.com/podcast/inside-sponsorship-sales-trent-leyshan) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On June 07, 2017 Some people are sales naturals while some have worked hard to be good at it, some struggle with it and some hate that part of sponsorship. However, if you aren’t involved in upfront sales then your\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-sales-trent-leyshan) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-tim-hodgson-invictus-games-1.jpg) ## [EP 35 - Inside Sponsorship - Tim Hodgson - Invictus Games](https://blog.koresoftware.com/podcast/inside-sponsorship-invictus-games-tim-hodgson) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On May 23, 2017 Most of us will never know the horrors of combat. Many servicemen and women suffer life-changing injuries, both visible and invisible, while serving their countries. How do they find the motivation\[...\] [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-invictus-games-tim-hodgson) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-aligning-benefits-to-sponsor-objectives-1.jpg) ## [EP 34 - Inside Sponsorship - Daniel Oyston - Aligning Benefits to Sponsor Objectives](https://blog.koresoftware.com/podcast/aligning-benefits-to-sponsor-objectives) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On May 10, 2017 While there are lots of things that go into making a partnership successful, there is probably one element that is more important than others – ensuring that the benefits you offer a sponsor are done\[...\] [Read More](https://blog.koresoftware.com/podcast/aligning-benefits-to-sponsor-objectives) ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-mike-wootton-asb-1.jpg) ## [EP 33 - Inside Sponsorship - Mike Wootton - ASB](https://blog.koresoftware.com/podcast/inside-sponsorship-asb-mike-wootton) Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship) On April 26, 2017 Banks have big budgets and there aren’t many that don’t utilise sponsorship as part of their marketing plan. [Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-asb-mike-wootton) Page 8 of 12 [1](https://blog.koresoftware.com/podcast/page/1) [...](https://blog.koresoftware.com/podcast/page/3) [6](https://blog.koresoftware.com/podcast/page/6) [7](https://blog.koresoftware.com/podcast/page/7) [8](https://blog.koresoftware.com/podcast/page/8) [9](https://blog.koresoftware.com/podcast/page/9) [10](https://blog.koresoftware.com/podcast/page/10) [...](https://blog.koresoftware.com/podcast/page/12) [12](https://blog.koresoftware.com/podcast/page/12) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - 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[Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business) - [staff (3)](https://blog.koresoftware.com/podcast/tag/staff) - [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) see all ### Recent Posts ##### Latest Tweets [My Tweets](https://twitter.com/koresoftware) ##### Recent Posts - ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg) [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) - ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg) [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) - ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg) [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) - ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg) [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) - ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg) [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) ##### Contact [259 W 30th St., 16th Floor New York, NY 10001 United States](https://maps.google.com/maps?z=16&q=259+w+30th+st.,+ste+802+new+york,+ny+10001+united+states) +1 (212) 858-9700 +44 (207) 890-7611 **[Info@koresoftware.com](mailto:Info@koresoftware.com)** @2021 All Rights Reserved, KORE Software, Inc. - [Home](http://koresoftware.com) - [Careers](http://koresoftware.com/careers/) - [About Us](http://koresoftware.com/about-us/) - [Contact Us](http://koresoftware.com/contact-us/) - [Blog](https://blog.koresoftware.com/blog/) - [Privacy Policy](http://koresoftware.com/privacy-policy/)