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EP 4 - Creating a Business Intelligence Team That Wins with Chris Zeppenfeld

Posted by Inside Sports Business Intelligence On April 16, 2019

NBA coaches know how to put together a winning team, and so does Chris Zeppenfeld.


Chris is the VP of Business Intelligence for the Charlotte Hornets, and according to him there are four key[...]

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EP 3 - Managing Rapid Transformation in Sports BI with Mark Bashuk

Posted by Inside Sports Business Intelligence On April 02, 2019

Every industry and every LOB is experiencing massive transformation at an ever-increasing pace; Sports Business Intelligence workers have the same technological hurdles to leap: rapid innovation,[...]

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EP 68 - Inside Sponsorship - Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide

Posted by Inside Sponsorship On March 27, 2019


The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's[...]

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EP 2 - Getting WISE with Analytics Panel Discussion

Posted by Inside Sports Business Intelligence On March 19, 2019

Conferences are one of the oldest professional practices, but they haven’t lost their potency for being a ton of fun and very useful! Not just because of the events at the conferences, but also[...]

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EP 1 - Using Analytics to Improve The Fan Experience with Aaron LeValley

Posted by Inside Sports Business Intelligence On March 14, 2019

In our first ever interview, I sit down with Aaron LeValley of AEG Sports and the LA Kings to chat about the success we’ve had through mutual networking and his current focus on improving the fan[...]

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EP 67 - Inside Sponsorship - Sven Gloor – HSBC – The Changing Face and Future of Sponsorship

Posted by Inside Sponsorship On March 13, 2019


There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know[...]

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Ep 0 - Inside Sports Business Intelligence

Posted by Inside Sports Business Intelligence On March 11, 2019

We're excited to announce that we're adding a new podcast to our portfolio for 2019. Along with "Inside Sponsorship" hosted by Mark Thompson, we are launching "Inside Sports Business Intelligence"[...]

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EP 66 - Inside Sponsorship - Adam Hodge – Octagon – Sponsorship in Asia

Posted by Inside Sponsorship On February 05, 2019


Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow.

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EP 65 - Inside Sponsorship - Bahrain Merida Pro Cycling Team with Kolja Koracak

Posted by Inside Sponsorship On January 08, 2019

There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams[...]

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