How do you measure and report on sponsorships when there are so many moving parts?
Some people are sales naturals while some have worked hard to be good at it, some struggle with it and some hate that part of sponsorship. However, if you aren’t involved in upfront sales then[...]
Most of us will never know the horrors of combat. Many servicemen and women suffer life-changing injuries, both visible and invisible, while serving their countries. How do they find the[...]
While there are lots of things that go into making a partnership successful, there is probably one element that is more important than others – ensuring that the benefits you offer a sponsor are[...]
The English Premier League commands a worldwide audience. Current values of shirt sponsors, across the 20 teams, totals £233.6M per season. It’s clearly big business and attracts big brands and[...]
In this Inside Sponsorship episode, we speak to Jason Cornell and go inside a wide range of sponsorship programs including the Hong Kong 7s and the Hong Kong Jockey Club.
In this Inside Sponsorship episode, we speak to Tomas Ravelid, CEO and Director of Brand Partnerships at Australian eSports Media Group.