There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know[...]
EP 67 - Inside Sponsorship - Sven Gloor – HSBC – The Changing Face and Future of Sponsorship
Ep 0 - Inside Sports Business Intelligence
We're excited to announce that we're adding a new podcast to our portfolio for 2019. Along with "Inside Sponsorship" hosted by Mark Thompson, we are launching "Inside Sports Business Intelligence"[...]
EP 66 - Inside Sponsorship - Adam Hodge – Octagon – Sponsorship in Asia
Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow.
EP 65 - Inside Sponsorship - Bahrain Merida Pro Cycling Team with Kolja Koracak
There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams to[...]
EP 64 - Inside Sponsorship - Oliver Yonchev - Social Chain - Influencer Marketing
The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power.
EP 63 - Inside Sponsorship - Pat Cunningham - Westpac Group
Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports[...]
EP 62 - Inside Sponsorship - Patrick Walker - Fundraising in Sport - Australian Sports Foundation
Sponsorship, these days, is a well-worn path. Rights holder’s commercial programs are well established and there is lots of great advice and best-practice to follow. While fundraising is a[...]
EP 61 - Inside Sponsorship - Chris Baylis - The 7 Deadly Sins Of Sponsorship
There is loads of great advice on how to do sponsorship right. However, with all the advice, steps, guides, hints, and tips available, it isn’t an exact science and it is a challenge in the[...]
EP 60 - Inside Sponsorship - Roddy Campbell - Universal Music Group
Music and entertainment sponsorship isn’t an area of sponsorship that lives in the limelight. That is ironic considering the artists involved do exactly that day-to-day; live in the limelight.