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EP 37 - Inside Sponsorship - Michael Tange - Nielsen Sports And Entertainment - Unified Measurement

Posted by SponServe On June 21, 2017

How do you measure and report on sponsorships when there are so many moving parts?

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EP 36 - Inside Sponsorship -  Trent Leyshan - BOOM! Sales

Posted by SponServe On June 08, 2017

Some people are sales naturals while some have worked hard to be good at it, some struggle with it and some hate that part of sponsorship. However, if you aren’t involved in upfront sales then[...]

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EP 35 - Inside Sponsorship - Tim Hodgson - Invictus Games

Posted by SponServe On May 23, 2017

Most of us will never know the horrors of combat. Many servicemen and women suffer life-changing injuries, both visible and invisible, while serving their countries. How do they find the[...]

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EP 34 - Inside Sponsorship - Daniel Oyston - Aligning Benefits to Sponsor Objectives

Posted by SponServe On May 10, 2017

While there are lots of things that go into making a partnership successful, there is probably one element that is more important than others – ensuring that the benefits you offer a sponsor are[...]

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EP 33 - Inside Sponsorship - Mike Wootton - ASB

Posted by SponServe On April 26, 2017

Banks have big budgets and there aren’t many that don’t utilise sponsorship as part of their marketing plan.

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EP 32 - Inside Sponsorship - Stuart Ramsey- Southampton FC

Posted by SponServe On April 11, 2017

The English Premier League commands a worldwide audience. Current values of shirt sponsors, across the 20 teams, totals £233.6M per season. It’s clearly big business and attracts big brands and[...]

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EP 31 - Inside Sponsorship - Ed Owens- CrownBet

Posted by SponServe On March 29, 2017

Wagering sponsorship has grown significantly; especially in the sports sector. It creates a lot of debate both within the industry and the general public.

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EP 30 - Inside Sponsorship - Jason Cornell - Alice Springs Turf Club

Posted by SponServe On March 14, 2017

In this Inside Sponsorship episode, we speak to Jason Cornell and go inside a wide range of sponsorship programs including the Hong Kong 7s and the Hong Kong Jockey Club.

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EP 29 - Inside Sponsorship - Tomas Ravelid - eSports at AEMG

Posted by SponServe On March 01, 2017

In this Inside Sponsorship episode, we speak to Tomas Ravelid, CEO and Director of Brand Partnerships at Australian eSports Media Group.

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