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Ep 90 - Inside Data and Chasing Sponsorship Value - Scott Tilton - Hoookit

Posted by Inside Sponsorship On November 25, 2020

Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry.

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Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive

Posted by Inside Sponsorship On October 28, 2020

We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity.

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Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports

Posted by Inside Sponsorship On October 05, 2020

One thing that sponsorship professionals fear, mostly those at rights holders, is a crisis; a situation that may see sponsors walking away from the organisation.

 

Let’s be clear, when we say[...]

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Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director

Posted by Inside Sponsorship On September 06, 2020

There’s no doubt that the pandemic whacked us all and there was a period where we were so reactive to what was going on, and how it played out in different markets, that it felt like we just[...]

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EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia

Posted by Inside Sponsorship On August 07, 2020

At Octagon, their purpose is, “to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete[...]

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EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO

Posted by Inside Sponsorship On July 08, 2020

Born in 2008, the Indian Premier League, the IPL, is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight[...]

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EP 84 - Inside One Championship with Hari Vijayarajan - group Chief Commercial Officer

Posted by Inside Sponsorship On June 10, 2020

ONE Championship is a celebration of Asia’s greatest cultural treasure and its deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion.Their mission is[...]

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EP 83 - Inside Events and Sponsorship During a Crisis with Chris Baylis - The Sponsorship Collective

Posted by Inside Sponsorship On May 13, 2020

Like any crisis, throughout COVID-19, many of you have had to deal with managing events and making decisions on canceling, postponing, or pivoting those events. Further, some of you have events on[...]

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EP 82 - Inside Sponsorship Contracts During A Crisis With James Earl - Fladgate Lawyers

Posted by Inside Sponsorship On April 15, 2020

We have contracts for a reason. They set out the rules and expectations for us all to operate in a sponsorship for the good of all and they are set out with all the right intentions – to do good[...]

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