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EP 81 - Inside 3-Win Sponsorships with John Balkam

Posted by Inside Sponsorship On March 19, 2020

Part of the complexity around the conscious consumer is their expectation that brands stand for something, that they believe in something, and that they will actually do something about it.

 

As[...]

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EP 14 - The Evolution of Business Careers in Sports with Russell Scibetti & Adam Grow

Posted by Inside Sports Business Intelligence On February 03, 2020

It’s striking how much the sports business industry can feel like a big family.

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EP 79 - Inside Athlete Appearances and Sponsorship with James Begley - Pickstar

Posted by Inside Sponsorship On January 22, 2020

 

Player appearances can be immensely powerful as part of a sponsorship. And it seems simple enough - put a huge star on stage, in front of a room of people you are trying to impress, or in a[...]

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EP 78 - Best Bits of Inside Sponsorship 2019

Posted by Inside Sponsorship On December 25, 2019

 

2019 has been a great year filled with lots of amazing chats with sponsorship professionals from all over the world.

 

As such, we thought we’d wrap up 2019 by revisiting the best bits of our 13[...]

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EP 13 - Sports Marketing & Early Data Warehousing Adoption with Jay Riola

Posted by Inside Sports Business Intelligence On December 17, 2019

The Orlando Magic business team realized the benefits of data warehousing early on in the game.

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EP 77 - Nailing the Look and Dress of an Event with Sam Goodwin from CSM Sport and Entertainment

Posted by Inside Sponsorship On November 27, 2019

 

The right look for an event can make or break the impact it has not only those attending but also those watching from afar and definitely on how sponsors, and even potential commercial partners,[...]

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EP 12 - The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG

Posted by Inside Sports Business Intelligence On November 19, 2019

Making the live event fan experience as outstanding as possible takes two things:

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EP 76 - Inside Sponsorship at Mastercard Australasia with Katherine Butterworth

Posted by Inside Sponsorship On November 06, 2019

There are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often see a lot of movement within the community, with people moving from one[...]

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