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EP 2 - Getting WISE with Analytics Panel Discussion

Posted by Russell Scibetti On March 19, 2019

Conferences are one of the oldest professional practices, but they haven’t lost their potency for being a ton of fun and very useful! Not just because of the events at the conferences, but also[...]

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EP 1 - Using Analytics to Improve The Fan Experience with Aaron LeValley

Posted by Russell Scibetti On March 14, 2019

In our first ever interview, I sit down with Aaron LeValley of AEG Sports and the LA Kings to chat about the success we’ve had through mutual networking and his current focus on improving the fan[...]

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EP 67 - Inside Sponsorship - Sven Gloor – HSBC – The Changing Face and Future of Sponsorship

Posted by Daniel Oyston On March 13, 2019

 

There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know[...]

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Ep 0 - Inside Sports Business Intelligence

Posted by Russell Scibetti On March 11, 2019

We're excited to announce that we're adding a new podcast to our portfolio for 2019. Along with "Inside Sponsorship" hosted by Mark Thompson, we are launching "Inside Sports Business Intelligence"[...]

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EP 66 - Inside Sponsorship - Adam Hodge – Octagon – Sponsorship in Asia

Posted by Daniel Oyston On February 05, 2019

 

Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow.

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EP 65 - Inside Sponsorship - Bahrain Merida Pro Cycling Team with Kolja Koracak

Posted by Daniel Oyston On January 08, 2019

There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams[...]

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EP 64 - Inside Sponsorship - Oliver Yonchev - Social Chain - Influencer Marketing

Posted by Daniel Oyston On December 04, 2018

The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power.

 

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EP 63 - Inside Sponsorship - Pat Cunningham - Westpac Group

Posted by Daniel Oyston On November 07, 2018

Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports[...]

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EP 62 - Inside Sponsorship - Patrick Walker - Fundraising in Sport - Australian Sports Foundation

Posted by Daniel Oyston On October 10, 2018

Sponsorship, these days, is a well-worn path. Rights holder’s commercial programs are well established and there is lots of great advice and best-practice to follow. While fundraising is a[...]

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