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Ep 94 - Inside an Agency One Year on From COVID-19 - Shannan Quinn - PRISM

Posted by Inside Sponsorship On March 17, 2021

It has been a whole year since the world shut down because of the pandemic.


The plights of rights holders and brands is well documented. Often forgotten in the sponsorship conversation, however,[...]

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Ep 93 - Inside Arsenal FC - Alice Larkworthy

Posted by Inside Sponsorship On February 17, 2021

As an ever-present Premier League team, Arsenal are a global brand and, while current results are not favorable, they are one of the big six English football clubs, boasting a sponsorship[...]

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Ep 92 - Inside Sponsorship - Best Bits of 2020

Posted by Inside Sponsorship On January 20, 2021

Despite the challenges of 2020, it was still a great year filled with lots of amazing chats with sponsorship professionals from all over the world.

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Ep 91 - Inside Hyper-passions - Luke Haynes - M&C Saatchi Sport & Entertainment

Posted by Inside Sponsorship On December 23, 2020

Passions drive us. Passions define us. Passions connect us. Yet, passions are changing and with the explosion of digital, the democratisation of media, and a plethora of publishing tools[...]

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Ep 90 - Inside Data and Chasing Sponsorship Value - Scott Tilton - Hoookit

Posted by Inside Sponsorship On November 25, 2020

Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry.

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Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive

Posted by Inside Sponsorship On October 28, 2020

We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity.

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Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports

Posted by Inside Sponsorship On October 05, 2020

One thing that sponsorship professionals fear, mostly those at rights holders, is a crisis; a situation that may see sponsors walking away from the organisation.


Let’s be clear, when we say[...]

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Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director

Posted by Inside Sponsorship On September 06, 2020

There’s no doubt that the pandemic whacked us all and there was a period where we were so reactive to what was going on, and how it played out in different markets, that it felt like we just[...]

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EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia

Posted by Inside Sponsorship On August 07, 2020

At Octagon, their purpose is, “to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete[...]

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