--- title: EP 3 - Managing Rapid Transformation in Sports BI with Mark Bashuk description: "Every industry and every LOB is experiencing massive transformation at an ever-increasing pace; Sports Business Intelligence workers have the same technological hurdles to leap: rapid innovation, data capture, and managing tech teams." image: https://blog.koresoftware.com/hubfs/Inside_Sports_Logo-01.png --- New York +1 (212) 858-9700 London +44 (203) 734-1378 - - [CUSTOMER PORTAL](https://koresoftware.zendesk.com/hc/en-us/restricted) [![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png) ![Koresoftware](https://blog.koresoftware.com/hs-fs/hubfs/Images/KORE-Software_New.png?width=226&height=76&name=KORE-Software_New.png)](http://koresoftware.com/) [REQUEST DEMO](https://info.koresoftware.com/demo-reques) - [PRODUCTS](http://koresoftware.com/products/) - [SERVICES](http://koresoftware.com/kpi/) - [RESOURCES](http://koresoftware.com/resource-library/) - [ABOUT](http://koresoftware.com/about-us/) - [BLOG](http://blog.KOREsoftware.com/blog) - [PODCASTS](https://blog.koresoftware.com/podcast) # EP 3 - Managing Rapid Transformation in Sports BI with Mark Bashuk Posted by [Inside Sports Business Intelligence](https://blog.koresoftware.com/podcast/author/inside-sports-business-intelligence) On April 02, 2019 [0 Comments](https://blog.koresoftware.com/podcast/transformation-sports-business-intelligence-mark-bashuk#comments-listing) [![](https://blog.koresoftware.com/hubfs/social_icons/fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.koresoftware.com/podcast/transformation-sports-business-intelligence-mark-bashuk&text=EP%203%20-%20Managing%20Rapid%20Transformation%20in%20Sports%20BI%20with%20Mark%20Bashuk%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/linkedin.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.koresoftware.com/podcast/transformation-sports-business-intelligence-mark-bashuk&text=EP%203%20-%20Managing%20Rapid%20Transformation%20in%20Sports%20BI%20with%20Mark%20Bashuk%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/twitter.png)](https://www.twitter.com/share?url=https://blog.koresoftware.com/podcast/transformation-sports-business-intelligence-mark-bashuk&text=EP%203%20-%20Managing%20Rapid%20Transformation%20in%20Sports%20BI%20with%20Mark%20Bashuk%20-) [![](https://blog.koresoftware.com/hubfs/social_icons/gplus.png)](https://plus.google.com/share?url=https://blog.koresoftware.com/podcast/transformation-sports-business-intelligence-mark-bashuk) [![](https://blog.koresoftware.com/hubfs/social_icons/email.png)](mailto:?subject=Check%20this%20news%20https://blog.koresoftware.com/podcast/transformation-sports-business-intelligence-mark-bashuk%20from%20our%20blog) ![Mark Bashuk](https://blog.koresoftware.com/hs-fs/hubfs/MarkBashuk.jpg?width=250&name=MarkBashuk.jpg)Every industry and every LOB is experiencing massive transformation at an ever-increasing pace; Sports Business Intelligence workers have the same technological hurdles to leap: rapid innovation, data capture, and managing tech teams.   On this episode of [Inside Sports Business Intelligence](https://itunes.apple.com/us/podcast/inside-sports-business-intelligence/id1453434794?mt=2), we sat down with [Mark Bashuk](https://www.linkedin.com/in/mark-bashuk-8229182b), Director of Business Analytics at the Oakland A’s.   His department went from two people to seven since he started, became involved in nearly every area of business, and helped with the [record-setting](https://www.sfchronicle.com/athletics/article/Unusual-A-s-Access-reserved-seat-plan-proving-13665107.php) A’s Access membership plan.   He gave us an inside look on how he manages his team through transformation, focuses on fan experience, and uses data for every decision.   ![Inside_Sports_Business_Intelligence_-_3_Mark_Bashuk-02](https://blog.koresoftware.com/hs-fs/hubfs/Inside_Sports_Business_Intelligence_-_3_Mark_Bashuk-02.jpg?width=600&name=Inside_Sports_Business_Intelligence_-_3_Mark_Bashuk-02.jpg)   Listen via the player below or signup to listen via your favorite podcast option below and never miss an episode!   [![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/listen-on-applepodcasts-black-3.jpg?width=269&height=68&name=listen-on-applepodcasts-black-3.jpg)  ](https://itunes.apple.com/us/podcast/inside-sports-business-intelligence/id1453434794?mt=2)[![](https://blog.koresoftware.com/hs-fs/hubfs/Imported_Blog_Media/google-podcast-button-3.jpg?width=269&height=68&name=google-podcast-button-3.jpg)](https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/I7c77avl22gxyxxgbhmyy4rkibq?t%3DInside_Sports_Business_Intelligence%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16)       [0 Comments](https://blog.koresoftware.com/podcast/transformation-sports-business-intelligence-mark-bashuk#comments-listing) [EP 68 - Inside Sponsorship - Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Sponsorship-Measurement-with-Ian-Davidson-from-INNOCEAN-Worldwide.jpg)](https://blog.koresoftware.com/podcast/sponsorship-measurement-ian-davidson-innocean-worldwide) [![](https://blog.koresoftware.com/hubfs/Inside_Sports_Logo-01.png) EP 4 - Creating a Business Intelligence Team That Wins with Chris Zeppenfeld](https://blog.koresoftware.com/podcast/sports-business-intelligence-team-chris-zeppenfeld) ### Subscribe to receive email updates when we post a new podcast! - Recent - Popular - Topics ### Lists by Topic - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing) - [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors) - [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits) - [digital (13)](https://blog.koresoftware.com/podcast/tag/digital) - [markets (13)](https://blog.koresoftware.com/podcast/tag/markets) - [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics) - [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence) - [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling) - [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies) - [content (11)](https://blog.koresoftware.com/podcast/tag/content) - [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention) - [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals) - [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio) - [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices) - [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi) - [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship) - [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm) - [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi) - [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business) - [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management) - [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast) - [data (4)](https://blog.koresoftware.com/podcast/tag/data) - [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data) - [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti) - [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting) - [events (3)](https://blog.koresoftware.com/podcast/tag/events) - [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs) - [league (3)](https://blog.koresoftware.com/podcast/tag/league) - [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement) - [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment) - [staff (3)](https://blog.koresoftware.com/podcast/tag/staff) - [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl) - [attention (2)](https://blog.koresoftware.com/podcast/tag/attention) - [china (2)](https://blog.koresoftware.com/podcast/tag/china) - [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings) - [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes) - [packages (2)](https://blog.koresoftware.com/podcast/tag/packages) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19) - [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts) - [charity (1)](https://blog.koresoftware.com/podcast/tag/charity) - [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring) - [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality) - [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship) - [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue) - [skills (1)](https://blog.koresoftware.com/podcast/tag/skills) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) ### Posts by Topic - [activation (20)](https://blog.koresoftware.com/podcast/tag/activation) - [agencies (11)](https://blog.koresoftware.com/podcast/tag/agencies) - [Analytics (12)](https://blog.koresoftware.com/podcast/tag/analytics) - [attention (2)](https://blog.koresoftware.com/podcast/tag/attention) - [benefits (13)](https://blog.koresoftware.com/podcast/tag/benefits) - [best practice (27)](https://blog.koresoftware.com/podcast/tag/best-practice) - [Best Practices (7)](https://blog.koresoftware.com/podcast/tag/best-practices) - [broadcast (4)](https://blog.koresoftware.com/podcast/tag/broadcast) - [business intelligence (12)](https://blog.koresoftware.com/podcast/tag/business-intelligence) - [charity (1)](https://blog.koresoftware.com/podcast/tag/charity) - [china (2)](https://blog.koresoftware.com/podcast/tag/china) - [contacting (3)](https://blog.koresoftware.com/podcast/tag/contacting) - [content (11)](https://blog.koresoftware.com/podcast/tag/content) - [Contracts (1)](https://blog.koresoftware.com/podcast/tag/contracts) - [COVID-19 (1)](https://blog.koresoftware.com/podcast/tag/covid-19) - [CRM (5)](https://blog.koresoftware.com/podcast/tag/crm) - [data (4)](https://blog.koresoftware.com/podcast/tag/data) - [digital (13)](https://blog.koresoftware.com/podcast/tag/digital) - [events (3)](https://blog.koresoftware.com/podcast/tag/events) - [fan data (4)](https://blog.koresoftware.com/podcast/tag/fan-data) - [Fan Management (4)](https://blog.koresoftware.com/podcast/tag/fan-management) - [hiring (1)](https://blog.koresoftware.com/podcast/tag/hiring) - [hospitality (1)](https://blog.koresoftware.com/podcast/tag/hospitality) - [ISBI (5)](https://blog.koresoftware.com/podcast/tag/isbi) - [jobs (3)](https://blog.koresoftware.com/podcast/tag/jobs) - [league (3)](https://blog.koresoftware.com/podcast/tag/league) - [managing (17)](https://blog.koresoftware.com/podcast/tag/managing) - [Marketing (14)](https://blog.koresoftware.com/podcast/tag/marketing) - [markets (13)](https://blog.koresoftware.com/podcast/tag/markets) - [measurement (3)](https://blog.koresoftware.com/podcast/tag/measurement) - [meetings (2)](https://blog.koresoftware.com/podcast/tag/meetings) - [mistakes (2)](https://blog.koresoftware.com/podcast/tag/mistakes) - [new sponsors (14)](https://blog.koresoftware.com/podcast/tag/new-sponsors) - [NFL (2)](https://blog.koresoftware.com/podcast/tag/nfl) - [objectives (20)](https://blog.koresoftware.com/podcast/tag/objectives) - [packages (2)](https://blog.koresoftware.com/podcast/tag/packages) - [Podcast (104)](https://blog.koresoftware.com/podcast/tag/podcast) - [portfolio (8)](https://blog.koresoftware.com/podcast/tag/portfolio) - [proposals (9)](https://blog.koresoftware.com/podcast/tag/proposals) - [relationship (1)](https://blog.koresoftware.com/podcast/tag/relationship) - [relationships (16)](https://blog.koresoftware.com/podcast/tag/relationships) - [revenue (1)](https://blog.koresoftware.com/podcast/tag/revenue) - [ROI (7)](https://blog.koresoftware.com/podcast/tag/roi) - [Russell Scibetti (3)](https://blog.koresoftware.com/podcast/tag/russell-scibetti) - [Selling (11)](https://blog.koresoftware.com/podcast/tag/selling) - [skills (1)](https://blog.koresoftware.com/podcast/tag/skills) - [sponsor retention (10)](https://blog.koresoftware.com/podcast/tag/sponsor-retention) - [sponsorship (7)](https://blog.koresoftware.com/podcast/tag/sponsorship) - [sponsorship sales (17)](https://blog.koresoftware.com/podcast/tag/sponsorship-sales) - [sponsorship staff recruitment (3)](https://blog.koresoftware.com/podcast/tag/sponsorship-staff-recruitment) - [Sports Business (5)](https://blog.koresoftware.com/podcast/tag/sports-business) - [staff (3)](https://blog.koresoftware.com/podcast/tag/staff) - [Strategy (8)](https://blog.koresoftware.com/podcast/tag/strategy) - [up-sell (2)](https://blog.koresoftware.com/podcast/tag/up-sell) - [value (16)](https://blog.koresoftware.com/podcast/tag/value) - [video (1)](https://blog.koresoftware.com/podcast/tag/video) see all ### Recent Posts ##### Latest Tweets [My Tweets](https://twitter.com/koresoftware) ##### Recent Posts - ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg) [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) - ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg) [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) - ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg) [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) - ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg) [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) - ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg) [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) ##### Contact [259 W 30th St., 16th Floor New York, NY 10001 United States](https://maps.google.com/maps?z=16&q=259+w+30th+st.,+ste+802+new+york,+ny+10001+united+states) +1 (212) 858-9700 +44 (207) 890-7611 **[Info@koresoftware.com](mailto:Info@koresoftware.com)** @2021 All Rights Reserved, KORE Software, Inc. - [Home](http://koresoftware.com) - [Careers](http://koresoftware.com/careers/) - [About Us](http://koresoftware.com/about-us/) - [Contact Us](http://koresoftware.com/contact-us/) - [Blog](https://blog.koresoftware.com/blog/) - [Privacy Policy](http://koresoftware.com/privacy-policy/)