---
title: KORE Software Podcasts | objectives
description: objectives | KORE Software and SponServe's sports business podcast that attacks strategies and best practices for sponsorship and business intelligence.
---

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<https://blog.koresoftware.com/podcast/inside-sponsorship-patrick-bradley-supanova-ep-59> ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-patrick-bradley-supanova.jpg)

## [EP 59 - Inside Sponsorship - Patrick Bradley - Supanova Comic-Con & Gaming Expo](https://blog.koresoftware.com/podcast/inside-sponsorship-patrick-bradley-supanova-ep-59)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On July 18, 2018

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy,\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-patrick-bradley-supanova-ep-59)

<https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc> ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-sponserve-james-parkinson-brentford-fc.jpg)

## [EP 58 - Inside Sponsorship - James Parkinson - Brentford FC](https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On June 20, 2018

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-james-parkinson-brentford-fc)

<https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint> ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-jackie-fast-pinpoint.jpg)

## [EP 56 - Inside Sponsorship - Jackie Fast - Pinpoint](https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On April 24, 2018

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-jackie-fast-pinpoint)

<https://blog.koresoftware.com/podcast/inside-sponsorship-brian-mccue-sponsorship-prospecting> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-ep-55-brian-mccue-winmo-1.jpg)

## [EP 58 - Inside Sponsorship - Brian McCue - Winmo - Sponsorship Prospecting](https://blog.koresoftware.com/podcast/inside-sponsorship-brian-mccue-sponsorship-prospecting)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On March 28, 2018

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with?

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-brian-mccue-sponsorship-prospecting)

<https://blog.koresoftware.com/podcast/inside-sponsorship-sarah-lewis-sursum-consulting-ep53-feb18> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Sarah-Lewis-Sursum-Consulting-1.jpg)

## [EP 18 - Inside Sponsorship - Sarah Lewis - Sursum Consulting](https://blog.koresoftware.com/podcast/inside-sponsorship-sarah-lewis-sursum-consulting-ep53-feb18)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On February 08, 2018

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right?

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-sarah-lewis-sursum-consulting-ep53-feb18)

<https://blog.koresoftware.com/podcast/inside-sponsorship-roberta-vigilance-event-sponsorship-episode-52-january-2018> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/inside-sponsorship-roberta-vigilance-event-sponsorship-1-1.jpg)

## [EP 52 - Inside Sponsorship - Roberta Vigilance - Vigilance Style & Grace - Event Sponsorship](https://blog.koresoftware.com/podcast/inside-sponsorship-roberta-vigilance-event-sponsorship-episode-52-january-2018)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On January 24, 2018

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really positive\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-roberta-vigilance-event-sponsorship-episode-52-january-2018)

<https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/Inside-Sponsorship-Aaron-Warburton-The-Sponsorship-Department-2.jpg)

## [EP 51 - Inside Sponsorship - Aaron Warburton - The Sponsorship Department](https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On January 10, 2018

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both, parties\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-aaron-warburton-the-sponsorship-department)

<https://blog.koresoftware.com/podcast/inside-sponsorship-chris-wagner-neulion-live-sport-gaining-traction-on-ott-and-social-media> ![](https://blog.koresoftware.com/hubfs/Imported_Blog_Media/chris-wagner-inside-sponsorship-OTT2-1.jpg)

## [EP 50 - Inside Sponsorship - Chris Wagner - NeuLion - Live Sport Gaining Traction on OTT and Social Media](https://blog.koresoftware.com/podcast/inside-sponsorship-chris-wagner-neulion-live-sport-gaining-traction-on-ott-and-social-media)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On December 19, 2017

Trend number 5 in Nielsen Sports’ *Commercial Trends in Sport 2017*, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by his\[...\]

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-chris-wagner-neulion-live-sport-gaining-traction-on-ott-and-social-media)

<https://blog.koresoftware.com/podcast/inside-sponsorship-pat-gallagher-super-bowl-50-giants-episode-49-december-2017> ![](https://blog.koresoftware.com/hubfs/inside-sponsorship-pat-gallagher-super-bowl-50-and-san-francisco-giants.jpg)

## [EP 49 - Inside Sponsorship - Pat Gallagher - Super Bowl 50 and the Giants - Episode 49](https://blog.koresoftware.com/podcast/inside-sponsorship-pat-gallagher-super-bowl-50-giants-episode-49-december-2017)

 Posted by [Inside Sponsorship](https://blog.koresoftware.com/podcast/author/inside-sponsorship)  On December 06, 2017

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants.

[Read More](https://blog.koresoftware.com/podcast/inside-sponsorship-pat-gallagher-super-bowl-50-giants-episode-49-december-2017)

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<https://blog.koresoftware.com/podcast/tag/objectives/page/2>

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### Recent Posts

##### Latest Tweets

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##### Recent Posts

- ![](https://blog.koresoftware.com/hubfs/Burger-Kings-Sponsorship-of-Stevenage-FC.jpg)
  
  [Ep 89 - Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc) [Read More](https://blog.koresoftware.com/podcast/inside-burger-kings-sponsorship-stevenage-fc)
- ![](https://blog.koresoftware.com/hubfs/Crisis-Communications-Sponsorship-Jim-Rocco-Isaac-Benjamin-PRCG-Sports.jpg)
  
  [Ep 88 - Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports) [Read More](https://blog.koresoftware.com/podcast/crisis-communications-sponsorship-jim-rocco-isaac-benjamin-prcg-sports)
- ![](https://blog.koresoftware.com/hubfs/Inside-Sponsorship-Fuse-Stephen-Hutchison.jpg)
  
  [Ep 87 - Inside Fuse with Stephen Hutchison, Managing Director](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director) [Read More](https://blog.koresoftware.com/podcast/inside-fuse-stephen-hutchison-managing-director)
- ![](https://blog.koresoftware.com/hubfs/Inside-Current-Agency-Perspective-Sponsorship-with-Andrew-Clarke-Agency-Director-Octagon-Australia.jpg)
  
  [EP 86 - Inside a Current Agency Perspective - Andrew Clarke - Agency Director at Octagon Australia](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia) [Read More](https://blog.koresoftware.com/podcast/agency-perspective-andrew-clarke-agency-director-octagon-australia)
- ![](https://blog.koresoftware.com/hubfs/Inside-the-Rajasthan-Royals-with-Jake-Lush-McCrum-2-1.jpg)
  
  [EP 85 - Inside the Rajasthan Royals with Jake Lush McCrum - COO](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum) [Read More](https://blog.koresoftware.com/podcast/inside-rajasthan-royals-jake-lush-mccrum)

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