Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by his[...]
EP 49 - Inside Sponsorship - Pat Gallagher - Super Bowl 50 and the Giants - Episode 49
On
December
06,
2017
Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants.
EP 48 - Inside Sponsorship - Carson McKee - Snapchat
On
November
23,
2017
“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.” Those are the first[...]
EP 47 - Inside Sponsorship - Simon Hawk - Etihad Airways Australia
On
November
07,
2017
Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are seeing[...]
EP 45 - Inside Sponsorship - The Best Bits - Edition One
On
October
11,
2017
Welcome to the Edition One of Best bits of Inside Sponsorship.
EP 44 - Inside Sponsorship - Jonathan Harris - SRI International - Sponsorship Employment Market
On
September
26,
2017
There's no doubt that the sponsorship industry is in a period of huge change.
EP 38 - Inside Sponsorship - Dan Frystak - CDW
On
July
05,
2017
You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not[...]
